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If you can measure it, you can improve it - but in an AI-driven world, knowing what to measure and how to measure it has never been more complex or more important.This session lays the foundations of modern marketing measurement and strategy, helping leaders identify their biggest growth opportunities, reduce wasted spend, and gain clarity on the metrics that truly matter. It cuts through vanity metrics to focus on insight, impact, and decision-making in an environment shaped by AI, automation, and evolving customer journeys.
In this session, we’ll explore:
Measuring brand presence and performance in LLMs and AI prompts
Lift-based measurement vs correlation vs causation - and when each matters
Demand capture vs demand generation, push vs pull, inbound vs outbound, and journey-based measurement
Brand measurement using tools such as Tracksuit
Monitoring brand sentiment across the web and PR
Ideal for founders, executives, and marketing leaders looking to bring rigour, confidence, and clarity to their marketing measurement in the age of AI.
Not a member yet? Our events are for members and their guests, but we'd love to show you around. Reach out to [email protected] to find out more.
300+ events a year. Global network. Brilliant people.
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Event Venue
85 Beach St, Queenstown 9300, New Zealand, 85 Beach St, Queenstown 9300, New Zealand, Queenstown
Tickets
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