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Presenter: Karenna Wood, Elevate Consultancy.Course Description
Marketing Foundations equips small to medium sized business owners with the essential marketing knowledge and skills necessary for setting a strong foundation for future success. The course aims to guide participants in understanding their brand, identifying their target audience, developing a brand voice, and crafting a compelling brand story.
By establishing a solid marketing foundation, businesses can ensure they allocate their time and resources effectively, especially when lacking the capital for a comprehensive one-on-one marketing strategy with a professional strategist.
The course will contribute significantly to the long-term success of participation businesses by laying the groundwork for informed and strategic marketing decisions.
This course is for:
Small to medium sized business owners seeking to establish a robust foundation for their businesses before venturing into advertising, whether through DIY efforts or outsourcing.
Topics Covered
Strengths, weaknesses, opportunities, and threats analysis for the brand.
Identification of the ideal customer(s)
Development of the brand voice
Crafting the brand story.
Structure
Each topic will be presented with relevant examples by a marketing strategist, followed by a hands-on workshop where attendees will work on their own marketing foundations. Attendees will be provided individualised assistance during this phase.
Learning Outcomes
Identify gaps in current marketing strategies and business plans.
Tailor communications to resonate with ideal customers.
Create consistent and captivating messaging for all marketing channels.
Resources
Attendees will receive a comprehensive workbook to continue developing their marketing foundations independently.
Bio:
Karenna Wood is an award-winning marketing strategist and Creative Director of Elevate Consultancy, with more than 20 years’ experience across marketing, communications, and engagement in New Zealand, Australia, and the UK. She has spent the past 12 years leading her own consultancy, supporting organisations to strengthen their marketing and grow with clarity.
Karenna is passionate about Marketing, Made Human — making marketing practical, accessible, and effective, and helping business owners and marketing leaders build confidence, think strategically, and focus their efforts where they matter most.
Cost Support Available. Learn more and register here: https://www.commerce.org.nz/event/marketing-foundations-2026
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Event Venue
Mahitahi Colab, Nelson Marlborough Institute of Technology, 322 Hardy Street, Nelson, New Zealand 7010, New Zealand
Tickets
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