Learn how to build your author brand and create a marketing strategy that you'll have fun implementing!
About this Event

To succeed as a writer, you need two things: to write and to embrace the idea that no one will love your books more than you. Many writers believe that if they work with an agent or secure a traditional publishing contract, they won’t have to lift a finger to market their books. But they couldn’t be more wrong! Regardless of the publishing path an author chooses, they’ll have to not only embrace marketing, but immerse in it if they want their books to sell and their author brand to become known among readers. Especially if they want to secure a deal for a second book.

In this virtual workshop, award-winning, bestselling author and marketing expert Lynne Golodner will share insights on how to build a compelling and consistent author brand, how to understand all the various marketing channels and how marketing makes a book relevant to readers, and how to create a dynamic and doable marketing strategy that you’ll love to implement.

Lynne has published traditionally and independently, and her marketing skills — developed over nearly two decades as a marketing entrepreneur helping clients around the world — have led her books to become best sellers. In fact, her most recent novel, CAVE OF SECRETS, hit No. 1 on Amazon in Jewish Lit, British Lit and Gay Fiction a month after its debut, thanks to her savvy marketing skills!

Course Takeaways:

Start to form ideas for your author brand
Learn about the various marketing channels and start to consider which ones feel most fun for you
Gain confidence in your ability to make choices for your publishing journey
Understand the importance of relationship-building in marketing your author brand
Articulate your strengths and market potential
Begin to brainstorm a marketing strategy for your books

Tickets:

Early bird tickets are $60 until Dec. 25, 2024.

General admission is $75.

Writing Room members receive 20% off.

Tickets are nonrefundable. The workshop is recorded, and anyone who registers will receive a video recap. Registration closes at 6:30 p.m. EST on Jan. 22, 2025.

About Lynne Golodner

Lynne Golodner is the award-winning, bestselling author of ten books and thousands of articles as well as a marketing expert, writing coach and retreat leader.

After working as a journalist in New York and Washington, D.C., and earning an MFA in Writing from Goddard College, Lynne returned to her native Detroit to pursue a freelance writing career and teach writing. In 2007, she created Your People, a marketing and public relations company with a focus on storytelling that guides authors in building their brands and marketing their work.

Lynne’s creative nonfiction has appeared in literary publications, magazines and newspapers, and her award-winning books include the No. 1 bestselling novel CAVE OF SECRETS, which topped Amazon charts in Jewish lit, British lit and gay fiction.

Lynne teaches writing and leads writers retreats around the world. She fuses her marketing expertise with her writing background in webinars and masterminds focused on arming writers with the tools to market their work and build consistent author brands. She has taught writing at University of Detroit-Mercy since 2010 and with WritingWorkshops.com since 2017 and offers a variety of courses and retreats through her own business.

A former Fulbright Specialist, Lynne graduated from University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing) and earned a Certificate in Entrepreneurship from the Goldman Sachs 10,000 Small Businesses program at Wayne State University.

She is the mother of four young adults and lives in Huntington Woods, Michigan with her archivist-husband Dan.

Find Lynne: https://lynnegolodner.com, https://yourppl.com

About The Detroit Writing Room

The Detroit Writing Room offers an inspirational community for writers, creatives and professionals. Whether you’re working on the next Great American novel or a resume, the DWR has 30 professional writing coaches to help with all your writing needs. We also host book talks, writing workshops, and literary events. Visit detroitwritingroom.com to sign up for coaching, memberships, events and more. Check out newyorkwritingroom.com to see our New York-based coaching team.