Name: Marketing Evenings TO: Inside Team Canada’s 2026 Olympic Brand
Start: 2026-01-21T18:00:00-05:00
End: 2026-01-21T20:00:00-05:00
Location: BrainStation

$Marketing Evenings TO: Inside Team Canada\u2019s 2026 Olympic Brand$

Go inside Team Canada’s 2026 Olympic brand with COC’s Kelley Tessier. Discover strategy, storytelling, and creative spark behind a campaign.
About this Event

Marketing Evenings TO: Inside Team Canada’s 2026 Olympic Brand

Date: Wednesday, January 21, 2026
Time: 6:00 PM EST
Location: BrainStation Toronto, 482 Front St W, 2nd Floor

Meet the Speaker:

Kelley Tessier - Senior Director, Brand and Digital Marketing @ Canadian Olympic Committee

Event Overview

As Milan-Cortina 2026 approaches, Team Canada’s Brave Is Unbeatable campaign showcases storytelling, strategy, and national pride. In this session, Kelley Tessier takes us inside the creative process, from the initial spark to the full 360° rollout.

The Creative Spark

Go behind the insights, strategy, and creative ambition that shaped Brave Is Unbeatable, the bold new platform redefining what it means to represent Team Canada on the world stage.

Telling a National Story

Explore the making of the new brand spot, from concept to execution, and how it captures the emotional power of bravery, unity, and collective pride.

Bringing the Brand to Life

See how Team Canada is activating ahead of the Games through a 360° marketing approach, from storytelling and podcasts to the iconic Lululemon kit launch and digital experiences that rally a nation.

What's included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Tickets: $25

Agenda

🕑: 06:00 PM
Welcome & Introduction

Info: Kick off the evening with opening remarks from the BrainStation team.

🕑: 06:15 PM
Spotlight Panel: Inside Team Canada’s 2026 Olympic Brand

Info: Behind-the-scenes look at how Team Canada is redefining what it means to represent a nation on the world stage.

🕑: 07:30 PM
Networking, Drinks & Gourmet Bites

Info: Wrap up the evening with gourmet light refreshments and conversation. Connect with fellow attendees, share takeaways from the discussion, and network with leaders and innovators from across Toronto’s marketing community.