About this Event
Marketing Evenings TO: Inside Team Canada’s 2026 Olympic Brand
Date: Wednesday, January 21, 2026
Time: 6:00 PM EST
Location: BrainStation Toronto, 482 Front St W, 2nd Floor
Meet the Speaker:
- Kelley Tessier - Senior Director, Brand and Digital Marketing @ Canadian Olympic Committee
Event Overview
As Milan-Cortina 2026 approaches, Team Canada’s Brave Is Unbeatable campaign showcases storytelling, strategy, and national pride. In this session, Kelley Tessier takes us inside the creative process, from the initial spark to the full 360° rollout.
- The Creative Spark
Go behind the insights, strategy, and creative ambition that shaped Brave Is Unbeatable, the bold new platform redefining what it means to represent Team Canada on the world stage.
- Telling a National Story
Explore the making of the new brand spot, from concept to execution, and how it captures the emotional power of bravery, unity, and collective pride.
- Bringing the Brand to Life
See how Team Canada is activating ahead of the Games through a 360° marketing approach, from storytelling and podcasts to the iconic Lululemon kit launch and digital experiences that rally a nation.
What's included
- Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
- Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Tickets: $25
Agenda
?: 06:00 PM
Welcome & Introduction
Info: Kick off the evening with opening remarks from the BrainStation team.
?: 06:15 PM
Spotlight Panel: Inside Team Canada’s 2026 Olympic Brand
Info: Behind-the-scenes look at how Team Canada is redefining what it means to represent a nation on the world stage.
?: 07:30 PM
Networking, Drinks & Gourmet Bites
Info: Wrap up the evening with gourmet light refreshments and conversation. Connect with fellow attendees, share takeaways from the discussion, and network with leaders and innovators from across Toronto’s marketing community.
Event Venue & Nearby Stays
BrainStation, 482 Front Street West, Toronto, Canada
CAD 28.25
