Marketing 101 Masterclass with Ralph Perez

The Marketing 101 Masterclass with Ralph Perez is a deep, practical introduction to real marketing. This session is built to give you clarity, direction, and a strong understanding of how to communicate your value in a way that connects with people. You will learn the psychology behind why people pay attention, what makes a brand memorable, and how strategy guides every decision you make in your business. This is a hands on, high energy workshop designed to reset how you think about marketing and help you build a strong foundation for 2026.

This Marketing 101 Masterclass is also the first session in a five part series created to help you build a complete understanding of marketing, branding, communication, and strategic content. Each masterclass stands on its own, so you can attend any session without attending the ones before it. The full series is designed with intention so every class connects, every concept builds, and the flow between sessions gives you a full picture of how real marketing works. This workshop gives you the foundation you will use in Marketing 102 and every class that follows.

Welcome and Introduction
• Understanding what marketing truly is
• Breaking the confusion around content
• How strategy shapes everything you create

Branding Essentials
• The psychology of a strong brand
• How people experience you online
• Clarifying your message and the feeling you want people to associate with your brand

Audience Clarity
• Identifying the people you want to reach
• Understanding how to speak to your audience naturally
• What builds trust and long term connection

Content Strategy Foundations
• Turning ideas into intentional communication
• The difference between posting and strategic content
• Structuring your content for the next twelve months
• Identifying the core content categories your brand should focus on

Practical Marketing Frameworks
• Building a simple marketing plan you can follow
• Understanding how strategy impacts awareness, engagement, and trust
• Focusing your time on what actually matters

Live Examples and Real Time Insight
• Breakdowns of real brands
• Recognizing what is working and what needs improvement
• Learning how to adjust your communication quickly

Closing Session
• Your next steps after the masterclass
• Keeping your momentum going
• How to prepare for Marketing 102

You will leave this masterclass with a stronger understanding of your brand, a clear direction for your content, and a strategy you can begin applying immediately.

Event Venue & Nearby Stays

71 Garfield St, 71 Garfield Street, Detroit, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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