Marketing 101 by Yana Abba

Level 1 (Basic) : Marketing 101 Workshop by Yana Abba

By attending this workshop, participants will be able to grasp the fundamental of marketing, to recognize target market selection and profiling, methodically address the various components of a marketing mix and thus evolve a practical set of SWOT analysis tools, which will form the basic marketing strategy to guide their company’s effort to start with basic marketing.

Contents

1. Introduction: What is Marketing?
2. STP Marketing Model: Target market selection & profiling
3. The Marketing Mix 4Ps: Foundation model of business
4. SWOT Analysis: Analysing the organization's performance

Learning Outcome

At the end of the lesson, learner will be able to:

• understand the fundamental of marketing;
• recognize target market selection and profiling; and
• Ddemonstrate various components of Marketing Mix.

Activities

It is a blended learning program where participants will complete quizzes individually through the Learning Management System (ibalearning.com) and collaborate in small groups to apply marketing concepts.

Who should attend?

MSMEs business owners, solopreneurs, and beginner marketers.

Event Venue & Nearby Stays

IBA Training Room, iCentre, Simpang 32-37, Bandar Seri Begawan, Brunei Darussalam