Market Research & Goal Setting by Grominda

Market Research & Goal Setting

Duration: 1 Day
📌 About This Workshop

This session introduces the fundamentals of market research, including key data collection methods and essential analytical tools such as SWOT, PESTEL, and Porter’s Five Forces.

Participants will also explore competitor analysis and strategies for differentiation, before moving on to setting clear and actionable objectives through the SMART goals framework.

By the end of this workshop, participants will be able to:

• Explain the fundamentals of market research and apply basic data collection methods;
• use SWOT, PESTEL, and Porter’s Five Forces to analyze business environments;
• conduct competitor analysis and identify opportunities for differentiation; and
• formulate clear and actionable objectives using the SMART goals framework.

Firdaus Bohari

With over a decade of experience in entrepreneurship and leadership, Firdaus has cultivated deep expertise in strategic programme development, team and stakeholder management,and insight – driven innovation. He brings calm, clarity, and solutions – focused leadership to complex initiatives—whether building business bootcamps for founders, facilitating innovationin the public sector, or delivering high – quality research for clients.

• Entrepreneurs and small business owners seeking actionable financial management skills.
• New business operators or start-up founders looking for practical, relevant practices.
• Anyone wanting to confidently manage business cashflow and budgets using practical, hands-on techniques.

• This is a beginner-level workshop
• Participants are encouraged to bring a fully charged laptop for hands-on activities

Event Venue & Nearby Stays

IBA Training Room, iCentre, Simpang 32-37, Bandar Seri Begawan, Brunei Darussalam

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