Name: Map Your Strategic AI Advantage
Start: 2025-12-03T23:30:00+11:00
End: 2025-12-04T02:00:00+11:00
Location: 3 Mackey Street, North Geelong, VIC, Australia, Victoria 3215

Hybrid Training + Ideation Workshop
Move beyond AI curiosity to AI strategy. This is a strategic session for business leaders and marketing managers. You’ll leave with a new understanding of AI and business applications as well as an AI project map/ concept for your business.
Most business leaders know AI could help their business. The challenge is knowing where to start, what questions to ask, and how to evaluate opportunities that actually make sense for your business.
You’ll work through a proven framework to identify high-impact AI opportunities specific to your business, understand your readiness to implement them, and leave with a prioritised roadmap for AI adoption.
What you'll learn:
- Overview of the current AI landscape with real case studies.
- How to identify AI opportunities that align with your business goals and challenges
- A systematic approach to evaluate your data readiness and system capabilities for AI
- How to assess and mitigate risks when implementing AI solutions
- A framework for evaluating AI opportunities
- Practical next steps to move from strategy to implementation
What you'll takeaway:
- AI Opportunity Areas: mapped to your specific business goals
- AI Feasibility Assessment: showing your data readiness and capability gaps
- Customer Journey AI Map: identifying where AI can enhance key touchpoints
- AI Opportunity Matrix: ranking potential projects by impact vs. implementation cost
- Draft AI Concept: ready for further development and testing
- Evaluation Framework: for assessing future AI opportunities for your business