Lunch + Learn: The Founder Story - How Purpose-Led Brands Stand Out

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Lunch+Learn is our monthly series bringing actionable insight to Plus X Innovation members. This month, we’re also opening the session to external guests so welcome to Plus X Innovation and Lunch+Learn! Read on, join us for the day, and be part of the session.

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Many purpose-led founders are driven by a powerful sense of mission, but it is not always easy to turn that passion into a story that others immediately understand, remember and believe in.

This practical Lunch + Learn will help founders and small business owners uncover the personal story behind their work, and understand how to use that story to build trust, attract attention and grow.

Led by Jon Card, author of How to Make Your Company Famous and founder of Full Story Media, the session will give attendees a simple framework for shaping a founder story that feels clear, credible and compelling.

Through practical exercises and discussion, attendees will explore how their personal journey connects to their business purpose, how that story can become meaningful to customers, and how to use it across marketing, sales, PR, partnerships and fundraising.

What you'll learn

You’ll leave with a clearer, more confident way to tell your founder story and connect it to your business growth.

In this session, you’ll explore:

• How to identify the personal story behind your purpose-led business
• Why founder stories are powerful for sustainability and impact-led brands
• How to turn your founder story into a customer story
• How to use storytelling to build trust, generate sales, attract the right people and support investment conversations
• How to make your story feel authentic, credible and memorable

Who this session is for

Founders, startups, small business owners, marketing leads and leaders of purpose-led, sustainable or impact-led businesses who want to communicate their story more clearly and confidently.

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As always, enjoy a light lunch, connect with peers, and stay for a relaxed discussion after the talk.

Event Venue & Nearby Stays

Plus X Innovation Brighton, Lewes Road, Brighton and Hove, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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