Love Is.... A Valentine Day Pop Up

February 12–15

Love Is… takes over Row 24 for a four-day Valentine’s pop-up celebrating love, creativity, and connection. Enjoy immersive themed rooms, interactive games, custom keepsakes, festive cocktails, and unforgettable photo moments.

Timed ticketed sessions are available throughout each day, featuring family-friendly daytime experiences and elevated, adults-only evenings.

• Immersive themed rooms & larger-than-life photo ops
• Love-inspired games, activations, and carnival fun
• Custom keepsakes & interactive experiences
• Festive cocktails & nostalgic concessions
• Perfect for couples, friends, families (daytime), and date nights

• 🎡 Love Wins Midway Carnival – Classic carnival games, playful prizes, popcorn, cotton candy, nachos, hot dogs & lemonade
• 🌹 Love Is… Flower Shop – Luxe heart-shaped rose bouquets available for purchase
• 🖋️ Love Is… Comic Station – Turn your photo into a personalized Love Is–style comic
• 💌 Love Letters Studio – Handwrite a love note for someone special (or yourself)
• 🎀 Hello Kitty Love Hangout – Meet Hello Kitty and take home a flower balloon
• 🪞 Mirror Balloon Illusion – Immersive mirror room filled with floating heart balloons
• 🔐 Lock Your Love Bridge – Personalize a heart-shaped lock and leave your mark
• ✨ Forever Love Marks – Permanent jewelry & tiny tattoos from curated vendors
• 💖 Share the Love Wall – Leave a message, take a note, spread the love
• ☎️ I Just Called to Say I Love You – Photo + voice message booth
• 🍬 Love Is Sweet Photo Booth – Candy-heart-themed photo & GIF booth
• 👑 Queen of Hearts Photo Op – Royal Valentine photo moment
• ☂️ Showered With Love Umbrella – Cascading heart photo set
• 🌸 Floral Swing Photo Op – Dreamy swing framed by lush florals

Make your visit unforgettable with our premium floral offerings, available for pre-order or on-site while supplies last.

🌹 Signature Heart-Shaped Bouquet — $120
A luxe, sculptural arrangement of two dozen (24) premium long-stem roses, meticulously hand-arranged into a heart shape. Designed for stunning photo moments and beautifully wrapped for the ultimate Valentine’s takeaway.

🌹 Classic Dozen Roses — $60
Twelve premium long-stem roses, elegantly wrapped — a timeless Valentine favorite.

🌹 Single-Stem Roses — $5 each
Perfect for spontaneous gestures, sweet surprises, or adding a simple romantic touch.

Pre-ordered florals may be staged at select photo moments for a surprise reveal or wrapped for easy transport home. Our floral team coordinates with your timed entry to ensure every arrangement is fresh and perfectly presented.

General Admission

• $30
• Kids 3 & under: Free
• Kids 4+: $20 (daytime family sessions only)

Timed entry ensures a comfortable, interactive experience. Capacity is limited per session.

Evening Policy

• After 8:00 PM: 21+ only

VIP Experience — $75
Includes:

• Refillable heart-shaped cup
• Unlimited batch cocktail
• Express entry
• Complimentary coat check

Event Venue & Nearby Stays

Row 24 Chicago, 2411 South Michigan Avenue, Chicago, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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