About this Event
Local Link Melbourne
The way people are buying has shifted. Has the way you’re selling kept up?
Most of the sales conversations I’m seeing aren’t bad. They’re just not going anywhere. You leave the meeting thinking it went well. The room was engaged. The conversation flowed. And then… nothing.
It’s easy to put that down to pipeline. “We just need more leads. More activity.” But that’s rarely the real issue.
Buyers are showing up differently now.
They’re more informed. They’ve already seen multiple versions of your pitch before you even start. And they’re making a call on relevance quickly.
So you can run a solid conversation and still not move anything forward. That’s what’s catching a lot of people out right now.
The shift isn’t about having more conversations. It’s about getting to what actually matters, earlier. Because if you miss that window, it’s very hard to recover.
Relevance is what determines whether a conversation progresses… or quietly stalls.
If this is something you’re seeing in your own conversations, this will be useful.
We have invited Susan Canny – Key Account Director for Sales Solutions at LinkedIn, who works with large organisations across APAC on how selling is actually evolving.
The topic is “modern selling” but practically speaking, it’s about what’s working right now, what’s not, and where AI and shifting customer behaviour fit into all of it.
If you’re in Melbourne and want a clearer view of how to navigate this shift, we would love to see you there.
Event Venue & Nearby Stays
Pan Pacific Melbourne, 2 Convention Centre Place, South Wharf, Australia
AUD 70.14 to AUD 95.55
