LinkedIn With Confidence: Turn your profile into a Powerful Business Tool

This morning workshop is designed to help women running service-based businesses to maximise LinkedIn as a platform for:

●Visibility

●Credibility

●Meaningful client connections

Right now, there’s a huge opportunity on LinkedIn. Around 5 million users are active every day in the UK, yet fewer than 100,000 people post on a weekly basis - that’s less than 2%.

And of those that do post, many are churning out formulaic AI-written posts that just aren’t engaging people. So there’s an audience ready and waiting for high-quality, human-led content.

Unlike other social platforms, people aren’t just mindlessly scrolling when they’re on LinkedIn. They visit with purpose, meaning that when your content appears, your audience is genuinely paying attention.

In short:

● Massive professional audience

● Very few people are posting

● Highly attentive users.

These are your customers - and the people who can refer, recommend, and offer opportunities. This is the audience you want to get in front of!

For women running their own businesses, LinkedIn is one of the few platforms where showing up as a knowledgeable professional directly attracts paying clients. This workshop will show you exactly how to make the platform work for you.

Join us on 28 April in Twyford, Berkshire, for LinkedIn with Confidence, a practical, supportive session with hands-on guidance, strategies tailored to your business, and a workbook so you can take all that new knowledge away with you and put it into practice straight away.

The session will run from 10am to 12.30pm.

Arrival from 9.30am, with tea and coffee, to give you the opportunity for informal networking before we get going.

The venue is: Centrum House, 57-59 High Street, Twyford, RG10 9AJ

Early bird tickets are just £49 until 31 March 2026.

Part 1: Reframing LinkedIn

● Why LinkedIn matters for business owners now.

● Moving beyond the 'online CV' mindset.

● Understanding visibility, credibility and authority.

● How LinkedIn fits into your wider marketing strategy.

● Content repurposing opportunities.

Part 2: Profile Optimisation

Supported by a workbook covering:

● How to create a compelling profile that attracts your ideal clients.

● Maximising your profile photo, banner, headline, about section, experience, and calls to action.

● Practical tips to make your expertise shine without overselling.

Part 3: Engagement & Growth Strategies

● How to connect strategically (without being salesy).

● Commenting with purpose.

● Starting conversations naturally.

● Content ideas and simple posting frameworks.

● Habit-building for consistency.

● Relationship building over aggressive selling.

● A workbook of hints and tips plus a clear roadmap to help you develop a polished LinkedIn profile that speaks directly to your ideal UK clients.

● The confidence to post, share expertise, and start conversations that lead to opportunities.

● A simple, repeatable content and engagement plan you can implement in under 30 minutes a week.

Professional women running businesses or pivoting into a new direction who:

● Know they need to be more visible.

● Want to build their profile and personal brand, but aren’t sure how.

● Feel nervous and aren’t naturally salesy.

● Want to start showing up without showing off.

● Possibly haven’t even considered LinkedIn as a marketing tool.

LinkedIn is one of the few platforms where quality beats quantity. Professionals scroll with purpose, meaning your content can genuinely connect with decision-makers - and there’s almost no competition for their attention.

You don’t need to go viral, create reels, or chase algorithms. You just need to show up consistently, authentically, and strategically.

Stop guessing and start posting confidently. Transform LinkedIn from a dusty career history into a simple, steady and engaging client pipeline for your business.

Karen Livingstone - Little Acorn Marketing

Karen is a marketing consultant with over 30 years’ experience, spanning corporate roles in the IT industry and more than 16 years supporting small businesses via her business, Little Acorn Marketing.

She combines strategic thinking with a practical, results-driven approach, helping clients achieve their goals through effective marketing activities from social media and content to events and email campaigns.

Karen now specialises in supporting midlife female business owners to find their marketing mojo without the overwhelm, offering both “done for you” and “done with you” solutions tailored to their needs.

A natural connector, she also co-hosts a Ladies Who Latte networking group in Sonning.

Jaime Cox - Compelling Copy

Jaime is a Copywriter and Content Designer with 30 years of marketing and communications experience (18 of those in digital marketing).

She's written for brands including John Lewis Partnership, the AA, Barclays, Natwest, the Home Office, Arval Leasing and the Chartered Institute of Marketing, and worked extensively on professional corporate websites.

She specialises in branding, digital content design and strategy, organic SEO, and content marketing.

She's been a freelance consultant since 2018.

Event Venue & Nearby Stays

57-59 High St, 57-59 High Street, Twyford, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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