LinkedIn Personal Branding for Business 101: Introduction(Half-Day Worksop)

During our half-day workshop, you’ll get an introduction to the wonderful world of LinkedIn personal branding. We’ll explain why personal branding is important for business, how to use LinkedIn to kickstart your personal brand successfully.

Main takeaway: Attending this half-day course will empower you to build your own personal brand on LinkedIn to help you win more business. No prior experience is required to attend this course.

This course is limited to 7 spaces on a first-come-first-served basis.

Recommended for anyone looking to build a personal brand via LinkedIn.

Course Format: Our course leader, , MD, will talk you through the best practices of building a successful personal brand via LinkedIn in two stages during this half-day workshop.

LinkedIn Training: Stage 1

90 Minutes

In this session, we’ll explore the foundations of building a strong personal brand on LinkedIn. We’ll talk about how to set up your profile, how the LinkedIn algorithm works and how to start building your audience via connections and audience engagement.

- Break -

LinkedIn Training: Stage 2

90 Minutes

In this session, we’ll take a deep dive into creating a content strategy. We’ll talk about how to identify core themes for creating content, best practices for creating content and how to source visual elements. We’ll also get creative and put our learnings into practice by creating 2-3x posts that could be used on our own accounts during a breakout activity.

Prerequisites: None

Included: Coffee & light refreshments

is the owner and Managing Director of , an award-winning content marketing agency specialising in technology and FinTech content.

Kathryn started her career agency-side before striking out on her own. She’s taken Copy House from ground zero to a £1 million turnover within three years, turning Copy House into a successful technology content marketing agency.

As well as managing Copy House, Kathryn is a respected Linkedin influencer, Forbes contributor and industry speaker featuring at events like MoneyNext, Semrush, Business Bites, TechTalks and more. She regularly speaks on topics like SEO, customer-centric content, technology marketing, agency culture, leadership and female entrepreneurship.

Event Venue & Nearby Stays

Uncommon - Liverpool Street, 34-37 Liverpool Street, London, United Kingdom