
and labs to boost digital campaigns and brand growth.
About this Event
Duration:1 Full Day (8 Hours)
Delivery Mode: In-Person / Classroom
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session.
Course Overview:
Sydney is Australia’s leading hub for digital innovation, home to global tech firms, startups, and creative agencies. This immersive one-day workshop gives marketing professionals the tools and strategies to harness AI for digital campaigns, content, SEO and customer engagement. You will gain hands-on experience with AI-powered platforms, explore real business case studies and leave with a ready-to-implement marketing playbook.
Learning Objectives:
You will be able to:
- Integrate AI into marketing campaigns for higher ROI.
- Automate social media, content and customer interactions.
- Apply AI-driven SEO & analytics to optimize campaigns.
- Design personalized experiences using machine learning.
- Understand ethical implications of AI in marketing.
- Leave with a practical action plan for immediate use
Target Audience:
Marketing & Communications Professionals — digital marketers, social media managers and brand managers looking to leverage AI tools to enhance campaigns and boost ROI.
What sets MG Aussie apart in delivering this course?
This workshop is uniquely designed to combine cutting-edge AI tools with Sydney’s thriving digital ecosystem, making learning both globally relevant and locally contextualized. Delivered by experienced facilitators, the program blends real-world case studies, interactive labs and practical simulations to ensure you gain skills they can apply immediately. With a strong focus on hands-on learning, industry relevance and actionable outcomes, you’ll leave with a customized AI marketing playbook ready to implement. Plus, the collaborative format creates valuable networking opportunities with peers from across Sydney’s marketing, tech and creative sectors.
©2025 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited
Save more!
- Register in group of 3 or more & get 10% discount
- Organizations hosting an in-house session with 10+ participants enjoy a 20% discount.
Want to bring this AI Marketing workshop directly to your team?
Our in-house delivery option allows the program to be conducted onsite at your workplace, saving travel time and ensuring maximum relevance. The content is customized with real examples from your organization and Sydney’s digital ecosystem, making learning highly practical and impactful. This format fosters collaboration, ensures consistency across staff and empowers teams to immediately apply AI strategies in digital campaigns, content creation, SEO and customer engagement—all in a flexible, cost-effective way without disrupting daily operations.
📧Ready to bring this powerful workshop to your team? Contact us at [email protected] to schedule your customized in-house session.





Agenda
Module 1: The Future of Marketing with AI
Info: • Generative AI trends and real-world applications
• Case studies from Australian businesses
Module 2: AI for Content Creation & Branding
Info: • Tools for blogs, ad copy, and visuals (ChatGPT, Jasper, MidJourney, Canva AI)
• Maintaining authenticity and brand voice with AI
Module 3: Social Media & Customer Engagement with AI
Info: • Automating posts & engagement
• Chatbots and conversational AI for real-time interaction
Module 4: AI-Powered SEO & Analytics
Info: • Keyword research and optimization with AI
• Building real-time dashboards
Module 5: Personalization & Customer Journey Mapping
Info: • Designing hyper-personalized campaigns
• Customer segmentation & targeting with ML
Module 6: AI Tools in Practice – Hands-On Lab
Info: • Group activity: Create an AI-driven campaign workflow
• Campaign simulation using AI platforms
Module 7: Ethical Use of AI in Marketing
Info: • Risks, transparency and responsible AI adoption
• Best practices for compliance and trust-building
Module 8: Action Plan & Certification
Info: • Drafting your own AI-powered marketing playbook
• Networking, feedback and certification distribution
Module 9: Recap, Q&A & Closing Discussion
Info: • Sharing takeaways
• Final group reflection & next steps
Event Venue & Nearby Stays
Regus - Sydney, Balmain, 45 Evans Street, Sydney, Australia
AUD 529.68 to AUD 635.56