Let’s Get Sh!t Done: 2026 AI Content Creation Bootcamp [Belfast]

Join AI evangelist and expert trainer Tina Calder for a hands-on AI Powered Bootcamp designed to supercharge content for 2026

In one action-packed day, you’ll build your own AI toolkit, master cutting-edge tools, crack the code on expert prompting, and walk away ready to transform your business with generative AI.

This in-person bootcamp is designed for business owners, marketers and founders who are tired of overthinking content, posting inconsistently, or feeling like everyone else has a system they somehow missed.

The bootcamp is led by Tina Calder, founder of Excalibur Press, a straight-talking marketer and AI trainer who shows businesses how to actually use tools, not just talk about them.

• This is not another talk about AI.
• This is a practical build day focused on output.

You will learn how to use AI tools properly, then you will use them on the day to create content for your own business, with guidance, structure and support throughout.

In this bootcamp, you will learn how to take control of your content creation using AI as a collaborator, not a replacement for your voice or ideas.

The focus is on speed, clarity and repeatable systems so content stops feeling like a constant drain and starts working for your business.

✔️ This bootcamp is built around execution.

✔️ You're not there to take notes and hope you apply them later. You are there to get work done.

✔️ You'll also get full visibility into how Excalibur Press actually works. The frameworks, tools and processes used with clients will be opened up and explained so you can use them yourself.

✔️ How to use AI tools as a content collaborator, not a gimmick, so they actually save you time and improve quality.

✔️ Which AI tools are most useful for content creation right now, and how to choose the right one for the task at hand.

✔️ How to prompt AI properly to get clear, usable content instead of generic or messy outputs.

✔️ Tina Calder’s practical framework for supercharging your content using AI, based on real client work at Excalibur Press.

✔️ What makes a strong piece of content and why some posts cut through while others get ignored.

✔️ How to create content that sounds like you, reflects your brand voice, and connects with the right audience.

✔️ How to generate content ideas quickly, even when you feel stuck or uninspired.

✔️ Techniques for repurposing content so one idea becomes multiple posts across different channels.

✔️ How to stop starting from scratch every time you need to create content.

✔️ How to build a simple, repeatable content system you can actually stick to.

✔️ How to plan content in a way that supports your business goals, not just fills your feed.

✔️ How to use AI to speed up writing without losing clarity, credibility or personality.

✔️ How to refine and improve AI-generated content so it is ready to publish.

✔️ How to batch and organise content so it stops becoming a last-minute panic.

✔️ How to spot weak, generic or unreliable AI outputs before they waste your time.

✔️ Practical ways to systemise your content creation so it takes less mental energy week to week.

✔️ How to take control of your social media instead of letting it control you.

✔️ How to work effectively with a social media manager, content agency or freelancer.

✔️ What you should realistically expect from external content support, and what you should not be paying for.

✔️ How to brief agencies or freelancers properly so you get better results from any future support.

✔️ How to avoid the most common content and AI mistakes businesses make.

✔️ How to move into 2026 with content under control, not constantly playing catch-up.

✔️ How to leave the bootcamp with content already created and ready to refine and post.

🚀 Don’t wait for your competitors to figure this out before you do.

Secure your spot now and start mastering the AI tools and techniques that will save you time, spark new ideas, and supercharge your business.

✔️ Bring your laptop and actively work throughout the session, rather than sitting listening to slides all day.

✔️ Learn how to use AI tools properly, then apply them immediately to your own business content.

✔️ Test and experiment with AI tools in real time, with guidance on what to use, how to use it, and why.

✔️ Follow a clear, structured process for planning and creating content, instead of guessing or winging it.

✔️ Use practical prompting techniques to generate content ideas, drafts and structures quickly.

✔️ Create content for your own business during the bootcamp, not as homework afterwards.

✔️ Work through content creation step by step, from idea generation to written drafts.

✔️ Repurpose existing ideas or content so one piece of work becomes multiple content opportunities.

✔️ Build content that sounds like you and fits your brand, not generic AI output.

✔️ Learn how to organise and systemise your content so it is easier to repeat later.

✔️ Refine and improve AI-generated content so it is ready to publish after the session.

✔️ Get hands-on support while you work, rather than being sent away to figure it out alone.

✔️ Learn how to plan content more efficiently so it stops becoming a last-minute scramble.

✔️ See exactly how content systems are built and used at Excalibur Press.

✔️ Learn how to work effectively with an agency, freelancer or content support in the future.

✔️ Leave the room with real content created and a clear process you can continue using at home.

Who Is This Bootcamp For?

This bootcamp is ideal for:

✔️ Business owners and founders who know content matters but struggle to stay consistent.

✔️ People who are tired of last-minute posting, overthinking content, or letting it slide altogether.

✔️ Entrepreneurs who want to use AI to speed up content creation without losing their voice or credibility.

✔️ Marketers and in-house content leads who want a clearer, more efficient content system.

✔️ Consultants, coaches and service providers who rely on content to build trust and visibility.

✔️ Small teams who want a practical way to plan and create content without it becoming a full-time job.

✔️ Anyone who feels like “everyone else has a system” and wants to finally build their own.

✔️ People who want to stop guessing what to post and start creating content with purpose.

✔️ Business owners who want to understand how to brief and manage agencies or freelancers more effectively.

✔️ Those who want to move into 2026 with content under control, not constantly playing catch-up.

Who This Bootcamp Is Not For

This is not the day for:

✔️ People looking for motivation or inspiration only.

✔️ Anyone who wants theory without doing the work.

✔️ Those expecting AI to magically do everything for them.

✔️ People unwilling to open a laptop and create content on the day.

✔️ A laptop, ideally, or another device that allows you to work across multiple tools and create content efficiently.

✔️ Your charger. It sounds obvious, but people forget, and this is a full working day.

✔️ Access to your photos and videos, including product shots, brand visuals, or personal imagery, stored somewhere you can reach quickly during the session.

✔️ An active AI tool account such as ChatGPT, Gemini, Copilot, Claude or Perplexity. A paid account is recommended for this bootcamp, but not essential. Please make sure you have at least one free account set up in advance, with a second tool available as backup. Our recommended options are ChatGPT and Google Gemini.

✔️ A Canva account. A paid version is helpful but not required, as we can work around free account limitations on the day.

✔️ Somewhere to store and organise your content. A Google Drive folder is recommended, but SharePoint, Dropbox or similar platforms will also work. You will be shown how to structure and archive content properly.

✔️ Access to key background information about your business, product or service. We recommend preparing a simple background document in advance. You can download our preparation guide HERE.

✔️ If you sell physical products, bring them with you. You never know what opportunities we can create on the day.

✔️ If you are comfortable being on camera or in photos, come camera ready. There may be opportunities to create content during the bootcamp.

✔️ A collaborator, if possible. We have found that bringing a partner, team member or co-founder can significantly increase productivity and output on the day.

✔️ Access to the Entrepreneurs Unleashed community. Additional free resources will be shared through this platform. You'll be sent the link closer to the date of the bootcamp!

💥 Ready to future-proof your business, sharpen your competitive edge, and fall back in love with what you do?

Book your place today and join us for a game-changing day of innovation, creativity and hands-on AI content mastery. Spaces are limited - grab yours now!

Full Printed Resource Pack

• Comprehensive printed workbook covering AI and content frameworks, prompts and tools from the bootcamp.
• Easy-to-follow sections for content creation, prompting, productivity hacks and more.
• Designed for quick reference and ongoing use after the event.
• Stay on track with a clear, step-by-step resource by your side.
• No need to rely on notes, everything’s ready to use.
• Keep your AI strategies and frameworks at your fingertips.

Created by Tina Calder and the Excalibur Press team, this pack distils years of AI prompting, copywriting and marketing experience into practical, easy-to-implement tools.

📚 Upgrade your experience by adding the printed pack to your bundle and leave with a toolkit you’ll actually use.

Full Digital Resource Pack

• Digital version of all key prompts, frameworks and tools covered in the bootcamp.
• Supplied in editable formats (Word/Google Docs).
• Delivered straight to your inbox after the event.
• Instant access whenever you need it.
• Easy to copy, paste and customise for your own business.
• Save time by building on proven templates.

Designed by real working marketers and AI copywriters, these aren’t generic templates – they’re battle-tested frameworks used in businesses just like yours.

💻 Grab the digital pack and find your AI toolkit in your inbox, ready to go.

Printed & Digital Resource Pack Bundle

• Both printed and digital versions of all prompts, frameworks and tools.
• Designed for easy reference at your desk or on the go.
• Immediate access to the digital pack and a printed pack to take home.
• Best of both worlds, work with the printed pack during the bootcamp and keep the digital files for future projects.
• Customise the digital prompts while having the printed guide as a backup.
• Save money by bundling both together.

This bundle was created for busy entrepreneurs who want practical tools at their fingertips, whether they’re at their desk, on the move or brainstorming offline.

📦 Double your value…get printed and digital prompts, frameworks and tools - ready to reference anytime.

1-2-1 Follow-Up Session (2 Hours)

• Private, in-person or online 1-2-1 session with Tina Calder within 2 weeks of the bootcamp.
• Deep dive into your AI work, reviewing prompts, outputs and workflows.
• Focused on helping you refine, improve and confidently apply AI in your business.
• Personalised feedback and improvements, tailored to your brand and goals.
• Confidence boost with real-time expert support.
• Take your AI work further, with a clear action plan to embed AI into your business processes.

Tina’s proven frameworks and real-world experience have helped hundreds of NI businesses demystify AI and unlock its true value - this is your chance for tailored, expert help.

📆 Book your follow-up now! Turn learning into action with personal support from Tina.

Content Review & Feedback Service

• Detailed, expert review of the AI-generated content you created during or after the bootcamp.
• Line-by-line feedback with suggestions for improvements, clarity and impact.
• Written report with practical recommendations and next steps.
• Get professional-quality content with expert refinement.
• Save time and stress, knowing your content works hard for your business.
• Walk away with confidence that your AI work is polished and on-brand.

Reviewed by Tina or a senior Excalibur Press AI copywriter, this service brings professional editorial and marketing expertise directly to your work, ensuring it’s clear, persuasive and effective.

✅ Add content review to your ticket bundle now and polish your AI work to perfection with expert feedback.

About Your Trainer Tina Calder

Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more...She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

In 2024 Tina launched Entrepreneurs Unleashed, a unique events and consultation company working to support entrepreneurs across Northern Ireland. Tina is also a mentor on a variety of business mentoring programmes across the country including Go Succeed, ASK, Women In Business and Young Enterprise to name a few.

In her personal life Tina is mum to Logan, is an advocate for ADHD services following her own diagnosis in 2022 and still insists on having a pen and paper everywhere she goes.

Event Venue & Nearby Stays

Excalibur Press, North Derby Street, Belfast, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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