Let's Talk Digital Marketing webinar
About this Event

Who is this webinar for?

This webinar is open to any owners of businesses which are located in a London borough.

Introduction

As a business in 2024, understanding how to market products and services to your target audience is essential.

Digital marketing doesn’t have to be a complicated process. Your marketing efforts are meant to grow as your business grows, and it will cost both time and a bit of money. But if done with clear in goals in mind, it can yield great results for your business.

Topics

What does digital marketing look like in 2024?

Researching your market

Trends

User habits

Developing a digital marketing strategy

Matching the marketing technique to your audience

Marketing techniques to consider

Content Marketing

Email Marketing

Social Media Marketing

SEO and Search Engine Marketing

The marketing budget

Using AI for marketing

GDPR and privacy policies - a brief overview

A few points about data collection responsibilities as a business owner

Marketing Scenarios

A few examples to help with the strategy development

Presenter Profile:

Vernette John-Joiles is a Digital Expert working on Enterprise Enfield's E-business Programme. She is self-confessed ‘tech geek’ who enjoys exploring the digital space. With a focus on productivity, she brings innovative thinking about how businesses and organisations develop their online presence and improve business operations through the use of digital tools. Vernette is noted for her technical knowledge and influence and has been a speaker on radio and online platforms, as well as a podcast presenter, and has over 15 years mentoring experience. Her achievements include: Winner of the 2018/19 BE Mogul business award; Finalist of the 2019 WinTrade 'Women Trailblazer' award and Winner of the 2021 ‘Services to Education’ Baton Award.

FREE E Advice and Support to Grow Your Business!

We are currently offering FREE digital advice and support with experienced Digital Experts - to help London's small and medium sized businesses grow and thrive. The support includes expert 121 advice and guidance to boost your online presence; attract more customers and increase sales. Register now for one of our free programmes: