Lee Kum Kee is launching its new noodle range with a free two-day pop-up at Outernet London. Visitors can explore interactive noodle-themed installations, including a custom “Noodley Couch,” a floor-to-ceiling hanging noodle tunnel, and a claw machine offering limited-edition prizes. Guests can also enjoy freshly cooked noodles paired with Lee Kum Kee sauces.
This family-friendly experience combines food, art, play, and digital visuals to showcase the brand’s new Plain Noodle range, featuring Egg, Ramen, Knife-Cut and 4-Flavour varieties.
Dates & Times:
• Saturday 13 December 2025: 11:00–17:00
• Sunday 14 December 2025: 11:00–19:00
Location:
Outernet London, Charing Cross Road, London WC2H 8LH
(Next to Tottenham Court Road Station)
Admission:
Free entry. No booking required.
What to Expect:
• Noodle-themed installations and photo moments
• Claw machine with noodle-themed prizes
• Large-scale digital visuals
• Freshly cooked noodle tasters paired with Lee Kum Kee sauces
About the Product Launch:
The event marks the UK debut of Lee Kum Kee’s Plain Noodle range, designed for quick cooking and authentic texture. Varieties include Egg, Ramen, Knife-Cut and 4-Flavour Noodles, plus new Noodle Kits featuring satay, dan dan, mala and shallot oil sauces.
Event Venue
Outernet London, Charing Cross Rd, London WC2H 8LH, United Kingdom, London
USD 0.00
