Name: LEARN AT LAUNCH | The Business of Play with Indiana Sports Corp
Start: 2026-05-29T08:30:00-04:00
End: 2026-05-29T10:00:00-04:00
Location: Launch Fishers

LEARN AT LAUNCH | The Business of Play with Indiana Sports Corp

Go behind the scenes with Indiana Sports Corp to explore the 2050 Vision & the strategy positioning Indiana as the global epicenter of sport
About this Event

How does Indiana stay at the top of the leaderboard? Join us for an exclusive look into the playbook of Indiana Sports Corp, the organization behind some of the most iconic sporting moments in the nation. For startups and small to mid-sized businesses, this engaging session will highlight how major sporting events and volunteer-driven initiatives can be leveraged for team building, brand visibility, and customer engagement.

Featuring Sarah Myer, Chief of Staff & Strategy, this program also pulls back the curtain on how Indiana attracts and executes world-class events—like the 2024 U.S. Olympic Team Trials – Swimming—that drive massive economic impact and fuel community pride. From the organization’s founding story to the ambitious 2050 Vision, you’ll discover the innovative partnerships and strategic thinking positioning Indiana as the global epicenter of sport for the next 25 years.

What You’ll Learn:

The Origin Story: How Indiana Sports Corp built a nationally recognized model for sports strategy.
Behind the Scenes: The logistics and dedication required to bring world-class events to life.
The 2050 Vision: A forward-looking roadmap for the future of sports in our state.
Community Impact: Ways individuals and local organizations can engage with and support this mission.

Whether you are a sports enthusiast, a civic leader, or a business professional, this session offers a unique perspective on the strategy shaping Indiana’s global reputation.

About the Speaker: Sarah Myer has served at Indiana Sports Corp since 2019, leading efforts to advance the state’s sports legacy. A Butler University alumna and active community leader, she has been instrumental in major initiatives ranging from Olympic trials to documentary production, ensuring Indiana remains a premier destination for athletes and fans alike.