About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This workshop builds practical skills in creating high-converting landing pages and applying UX fundamentals to improve user engagement. Participants learn how layout, messaging, visual hierarchy, call-to-action placement, and content clarity influence user behavior. The course focuses on simple, repeatable techniques that help users move smoothly toward desired actions. By the end of the session, participants will be able to design or evaluate landing pages with confidence and make data-driven optimization improvements.
Learning Objectives
- Understand what drives conversions on landing pages
- Apply UX principles to improve usability and clarity
- Create layouts that guide visitors toward key actions
- Write persuasive and user-centered web content
- Analyze user behavior to identify improvement areas
- Build a practical landing page optimization plan
Target Audience
- Digital Marketers
- Web Designers & Content Creators
- Entrepreneurs & Small Business Owners
- Marketing Teams & Brand Managers
- Anyone improving website performance
Why Choose This Course?
Many landing pages fail not because of bad design but because they do not guide users clearly or connect to real user motivations. This course simplifies UX and conversion strategy so participants can apply changes immediately—no design background required.
You will leave with ready-to-use templates, messaging formulas, layout patterns, and optimization checklists that improve website performance right away.
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Want to train your entire team?
In-house sessions can be customized to your website tools, brand style, content needs, and analytics setup for direct and immediate improvement.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Foundations of Website Conversion
Info: • What makes a website or landing page convert
• Understanding user intent and motivation
• Key elements of conversion-focused web design
• Icebreaker Activity
Module 2: Structuring a High-Converting Landing Page
Info: • Layout patterns that guide user attention
• Crafting headings, value messages, and call-to-actions
• Reducing noise and friction
• Activity
Module 3: UX Communication & Messaging Flow
Info: • Writing clear, persuasive, user-centered content
• How visual hierarchy influences decision-making
• Designing intuitive reading and scrolling paths
• Role Play
Module 4: Interaction Behavior & Engagement Triggers
Info: • Understanding how users scan and click
• Use of contrast, spacing, and white space
• Creating trust with social proof and visual cues
• Case Study
Module 5: Improving Conversions with Testing & Feedback
Info: • Simple usability testing techniques
• Heatmaps, scroll maps, and behavior recordings (non-technical)
• Reading analytics signals and making small improvements
• Simulation
Module 6: UX Principles for Long-Term Website Growth
Info: • Accessibility, readability, and inclusive design
• Mobile-first and responsive layout considerations
• Reducing cognitive load and user effort
• Group Brainstorm Activity
Module 7: Landing Page Optimization Action Plan
Info: • Creating your personal optimization checklist
• Prioritizing improvements for quick wins
• Tracking performance metrics over time
• Action Plan Review
Event Venue & Nearby Stays
ON, Ottawa - Albert & Metcalfe, 116 Albert Street Suite 200 & 300, Ottawa, Canada
CAD 490.85 to CAD 648.17
