As America approaches its 250th anniversary, Kayem, New England's #1 Frank, is celebrating in a distinctly playful and patriotic way with its "There When It Mattered Most" campaign, a creative reimagining of defining moments and figures in American history featuring hot dogs.
The campaign comes to life in partnership with the Museum of Fine Arts, Boston (MFA), transforming key historical artworks and figures by inserting hot dogs into pivotal scenes from the nation's founding, whimsically telling the "true story" of the role that this iconic food played in fueling the birth of a nation.
The 'There When It Mattered Most' artwork will appear in a one-day 'exhibition' in Boston's Faneuil Hall Marketplace on June 4th, before the pieces travel to additional locations in New England throughout June and July. They will also be featured on Kayem social media throughout the summer.
Hot Dog History Hits the Road: Art Series Stops
Additional viewing opportunities of select works will be available across New England throughout the summer, including:
- Omni Boston Hotel at the Seaport (June 15 – June 21st)
- Museum of Fine Arts, Boston (June 24 – July 24)
- Cisco Brewers – Boston Seaport (June 22 – June 24)
- Boston Red Sox – Fenway Park, Gate A (June 25 – June 26)
- American Independence Museum, Exeter, NH (July 11 – July 19)
- Narragansett Brewing Taproom (July 15 – July 19)
Consumers are encouraged to follow along on social media as the artwork pops up in additional locations throughout New England this summer.
Event Venue
Faneuil Hall Marketplace, Boston, MA 02109, United States
