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Lord Venkateswara is believed to have manifested on Kanya māsa (Purattasi / September–October) under Śravaṇa nakshatra.This divine day is celebrated as the avathāra dinam (birthday) of the Lord of Tirumala.
Devotees observe special pujas, Brahmotsavam, and offerings to honor His incarnation.
The combination of Kanya month and Śravaṇa star is considered supremely auspicious for worshipping Him.
On this day, Lord Venkateswara’s grace is said to multiply manifold, blessing devotees with prosperity and moksha.
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