Jalen Hurts signs BETTER THAN A TOUCHDOWN at B&N Union Square

Mon Mar 09 2026 at 06:00 pm to 08:00 pm UTC-04:00

Barnes & Noble | New York

Barnes & Noble - Union Square
Publisher/HostBarnes & Noble - Union Square
Jalen Hurts signs BETTER THAN A TOUCHDOWN at B&N Union Square
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B&N Union Square in New York City welcomes Jalen Hurts to sign BETTER THAN A TOUCHDOWN on Monday, March 9th at 6PM.
About this Event

Join in New York City on Monday, March 9th at 6PM as we welcome star quarterback and 2025 Super Bowl MVP for the Philadelphia Eagles, to celebrate his book . A heartfelt and uplifting story that celebrates the power of community, perseverance, and how a few encouraging words can change everything.

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To make this event safe and enjoyable for all attendees, please read the below guidelines ahead of buying a ticket, so you know what to expect on the day.


TICKETING INFORMATION

Solo Book Admission - $21.81 (Admission + one copy of + ): **LIMITED QUANTITY AVAILABLE**:

A ticket PER PERSON includes:

  • One copy of .
  • Admission to the event space and signing line with .
  • **This ticket option is intended for those attending this event in person. For those unable to attend, shipping will be available for those who have purchased a Shipped Book ONLY ticket.**


Adult & Child Book Admission - $21.81 (Admission for one adult & one child under 12 + one copy of + ): **LIMITED QUANTITY AVAILABLE**:

A ticket PER PERSON includes:

  • One copy of .
  • Admission for one adult and one child under 12 to the event space and signing line with .
  • **This ticket option is intended for those attending this event in person. For those unable to attend, shipping will be available for those who have purchased a Shipped Book ONLY ticket.**


NO ADMITTANCE, Shipped Book ONLY - $29.37 (one signed copy of + Shipping): **LIMITED QUANTITY AVAILABLE**: A ticket PER PERSON INCLUDES:

  • One signed copy of shipped to you.
  • This ticket is only for those who would like a signed copy of shipped to them. This ticket DOES NOT gain admittance to the in-person event at B&N Union Square
  • **This ticket option is not available for P.O. Boxes, Puerto Rico addresses, and international addresses. Any non US orders, Puerto Rico or P.O. Box mailing addresses will be cancelled and refunded.**


This is a signing event only. There will be no discussion beforehand.

Jalen will sign and personalize (name only) copies of . No memorabilia will be signed at this event.

There will be no posed photos. Photos are welcome from your seat and your place in the signing line.

Ticket holders will be admitted into the event beginning at 5:30 PM the day of the event. Please have a copy of your ticket available (either printed out or on your phone) for check in.

Please arrive by 6PM in order to secure your seat in the event space. Late arrivals may only have access to standing room and may not have the opportunity to meet the author.



GUIDELINES

Please note that Eventbrite is the only authorized dealer for this event. Each person, regardless of age, must have a ticket to enter.

No large bags will be permitted into the event.

No memorabilia will be signed at this event.

Any gifts for the author will be collected prior to the signing line.



REFUNDS

Attendees can receive refunds up to 24 hours before the event start time.

If you are unable to attend the event, Barnes & Noble - Union Square will hold your book for seven days after the event. Please contact the store to arrange your pickup.

Should this event be canceled, all customers will be refunded their ticket price to the original method of payment per Eventbrite's refund policy.


All event guidelines are subject to change.

If you have any additional questions, please call the store directly at: 212-253-0810.

Barnes & Noble reserves the right to make new rules and orders in its sole discretion with regard to COVID-19 at any time and any person not abiding by the Barnes & Noble directives will be refused entrance or directed to leave the premises.

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ABOUT :

Jalen is so excited for the new school year because this is the year he’ll finally get to try out for the football team! But when he arrives at school, he learns the unthinkable—that the football team has been cut. He and his friends are devastated. But Jalen isn’t ready to give up, and with some advice from some friends, maybe—just maybe—they can save the day.
Better than a Touchdown is a love letter to the power of community, being there for one another, and how a piece of good advice can change the course of a day. Told with Jalen’s signature wisdom and gorgeous art by Nneka Myers, Better than a Touchdown carries a message we can all learn from: that by working together, there’s nothing we can’t accomplish.

ABOUT :

Jalen Hurts is the star quarterback and 2025 Super Bowl MVP for the Philadelphia Eagles. Known for his exceptional leadership and work ethic, Hurts was selected by the Eagles in the second round of the 2020 NFL Draft after a stellar collegiate career at Alabama and Oklahoma. In just a few seasons, he has rapidly risen to become one of the NFL's elite quarterbacks, leading the Eagles to two Super Bowl appearances in 3 seasons, winning the 2025 Super Bowl, and earning Super Bowl MVP honors.


Hurts is also the founder of the Jalen Hurts Foundation, which serves to strengthen communities by providing resources and support programs to create positive role models among today’s youth and to encourage and nurture them to pursue their passions.

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Event Venue & Nearby Stays

Barnes & Noble, 33 East 17th Street, New York, United States

Tickets

USD 24.90 to USD 32.82

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