IWC Conference at UNIL with Franziska Gsell, CMO of IWC Schaffhausen

We are thrilled to invite you to our upcoming exclusive on-campus conference with Franziska Gsell, CMO of IWC Schaffhausen as our guest of honor, organized in person (limited seating up to a maximum of 80) at the University of Lausanne, HEC Lausanne faculty, to meet and debate with students on the theme:

The Power of the Brand Universe:

How IWC Schaffhausen engineers emotional resonance

The conference, organized by the (SCLR) and the online media will be moderated by :

(editor-in-chief of Luxury Tribune) and , Professor of HEC Lausanne and founder of the Swiss Center for Luxury Research.

Program:
The conference will begin at 6.30 p.m.

• Presentation by Franziska Gsell, followed by a discussion.
• The word will also be given to the audience as participants can type in their question to Franziska Gsell, CMO of IWC Schaffhausen when they register on this page.
• The event will be followed by an apéritif in the hall 1600 in front of the conference room with the opportunity to touch and try IWC Schaffhausen's timepieces and meet the brand's HR team.

Don't miss this opportunity to connect with like-minded individuals and gain valuable insights from our expert speakers. Secure your spot now!

📆 Date: 20th of May 2026, doors opening at 6 p.m

📍Location: University of Lausanne, Auditorium 1620 Geopolis, limited seating up to a maximum of 80.

⏰Please arrive by 6:15 pm as the conference will start at 6:30 pm.

🖋️ Registration: To secure your place for the in-person conference, kindly register through this page. Kindly note that registration is essential to confirm your on-site attendance. Please, have your QR code ready to be checked at the doors.

Event Venue & Nearby Stays

Géopolis/Room 1620, Géopolis, Chavannes-près-Renens, Switzerland

Concerts, fests, parties, meetups - all the happenings, one place.

Get App