IT Sales & Marketing Boot Camp

The 18th Annual IT Sales & Marketing Boot Camp is the ultimate event for MSPs and IT business owners seeking to achieve next-level growth and success. Packed with expert-led sessions, actionable strategies, and real-world insights, this multi-day event delivers everything you need to boost profits, attract higher-paying clients, and dominate your market.
What's New This Year?
-With different tracks for CEOs, techs, marketing and sales we have more than 70 sessions showing you and your team how to use PROVEN digital strategies and the latest AI has to offer to outpace your competition, get more traffic to your website, increase SEO, eliminate tiresome tickets, get more leads and appointments and streamline operations like never before. Get 10x more done, in a fraction of the time, with little to no expense!
-For the first time ever, we have over 20 sessions led by your peers where they will give you their best-performing strategies to get more leads, clients and profits, along with their playbooks on how to run a successful MSP (contracts, tech stacks, hiring, training, ops, new service offerings and more!)
-Are you tired of conferences where you sit through session after session, taking notes that turn into homework that never gets done because you and your team are already too busy? Instead of going home with a list of “to-dos,” you’ll leave each day with a checklist of things you’ve gotten done to drive growth, profits and productivity in your MSP.
2025 Breakout Sessions:
For the first time, we’re offering five different session tracks, so there’s something (and more) for everyone. Split into CEO, AI, Marketing, Sales and Tech, each track is designed to address specific needs, goals and objectives of every role of a successful MSP. You’ll hear from industry insiders, successful peers, channel partners, sales and marketing experts and people actually “in the trenches” to give you real-life proven strategies working today to grow your MSP. This isn’t theory; this is a fact, as each session will feature current MSPs using these strategies and services to grow their MSPs despite an ever-increasing competitive landscape.
Main Stage Keynotes:
Robin Robins
CEO & Founder, TMT
Robin Robins is the go-to marketing expert for MSPs and IT service businesses, helping over 10,000 companies achieve exponential growth in revenue and profits. With more than 20 years of experience and a thriving multimillion-dollar business of her own, Robin Robins provides actionable strategies to drive sales, build recurring revenue, and create loyal client bases.

Dr. Phil McGraw
TV Host, Dr. Phil Primetime
Dr. Phil McGraw, host of the award-winning Dr. Phil show, is one of America’s most trusted voices in mental health. Known for his straightforward advice and ability to simplify complex issues, Dr. Phil has helped millions through his TV platform, bestselling books, and advocacy for families and mental health awareness.

Jesse Cole
Founder & Owner, Fans First Entertainment
Jesse Cole, the "guy in the yellow tux," is the visionary behind the Savannah Bananas and creator of Banana Ball, reinventing baseball with innovative rules and unforgettable fan experiences. With millions of social media followers, a bestselling book, and a growing global fanbase, Jesse is redefining sports entertainment while inspiring others to think outside the box.

Andre Norman
The Ambassador of Hope, 180x
Andre Norman overcame a 100-year Pr*son sentence to become a global advocate for change, earning a Harvard Fellowship and inspiring thousands to turn their lives around. As the founder of 180x, Andre draws from his personal journey to teach individuals and organizations how to overcome adversity, achieve their dreams, and build inclusive communities.

Event Venue & Nearby Stays

Hilton Anatole, 2201 North Stemmons Freeway, Dallas, United States