PGP MFAB Master Class
Topic- "Customer Management"
About this Event

Singh, Siddharth S.

Associate Professor, Marketing

Siddharth Shekhar Singh is an Associate Professor of Marketing at the Indian School of Business (ISB), Hyderabad and Mohali, India. He heads The Media Hub, which is ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management (FPM; ISB’s doctoral programme). He has a Ph.D. (Marketing) from the J. L. Kellogg School of Management, Northwestern University (USA), an MBA (Marketing and Finance) from the University of Illinois at Urbana-Champaign (USA), and a B. Tech. (Electronics & Communications Engineering) from the Indian Institute of Technology, Banaras Hindu University (India).