Introduction to SEO and Generative Engine Optimization Workshop

Introduction to SEO and Generative Engine Optimization with Professor Theo Lynn of Dublin City University

Sponsored by Beacom School of Business, University of South Dakota

This 4-hour workshop is designed to elevate your SEO strategy in the era of AI-driven search. The search landscape is evolving rapidly, with new technologies reshaping how businesses appear in search results. In this hands-on workshop, you will learn the latest SEO and Generative Engine Optimization (GEO) strategies to keep your brand visible, trusted, and competitive in AI-driven search.

You will learn how to:

• Understand E-E-A-T & Page Quality Ratings – Learn how Google evaluates content using Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and ensure your site meets high-quality standards.
• Tackle “Zero-Click” Searches – Optimize your content to remain top-of-mind, even when users don’t click.
• Scale Content with Generative AI – Use AI-powered tools to create high-quality, authoritative content that ranks.
• Structure Content for AI & Voice Search – Learn how AI-powered platforms extract, summarize, and rank content for conversational responses.
• Build Authority & Trust – Strengthen your site’s credibility using reputation signals, structured data, and backlink strategies.
• Avoid SEO Pitfalls – Stay compliant with Google’s latest guidelines and avoid low-quality content penalties.

Location: Avera Hall, USD Sioux Falls Campus, 4801 N Career Ave., Sioux Falls, SD 57107

Don't miss this opportunity to learn from an industry expert.

This workshop is provided at no cost to you by the Beacom School of Business at USD. Registration is limited so please RSVP today to reserve your spot.

Event Venue & Nearby Stays

University of South Dakota – Sioux Falls, Avera Hall, 4801 North Career Avenue, Sioux Falls, United States