About this Event
Ever wondered how businesses thrive online? It's all about digital marketing, the magic touch that gets your brand noticed and customers engaged.
This beginner-friendly workshop is your one-stop shop for mastering the essentials of digital marketing. We'll break down key concepts like:
- Understanding the landscape: What is digital marketing, and why is it crucial for your success in today's digital world?
- Knowing Your Audience: Craft buyer personas to target the right people with the right message
- The Marketing Mix: To maximise effectiveness, navigate the world of owned media (your website, blog), paid media (ads), and organic reach (SEO)
- Data Doesn't Lie: Learn how to interpret analytics and measure your marketing success for continuous improvement
- Engagement Powerhouses: Master email marketing, blogging, and social media strategies to connect and convert your audience
- SEO Secrets Unveiled: Understand the power of search engine optimisation and attract organic traffic to your website
Put your newfound knowledge into action with a digital marketing audit project. We'll provide a handy template to analyse your current strategy and identify areas for growth.
By the end of this workshop, you'll be equipped with a clear understanding of digital marketing and the practical skills to build a winning online strategy for your brand.
Who’s this for?
- Small business owners, freelancers and entrepreneurs who want to learn how to harness the power of digital marketing
- Budding digital marketers who want to learn the fundamentals
- Ages 18 and over
What you need to bring
You will need to bring a laptop that can connect to the internet for this session.
Cost
Tickets cost £3. After the event, you can choose to be refunded or donate your ticket to MadLab CIC to support future community-led events. Refunds will be processed within seven working days. If you cannot afford a ticket, please email [email protected] with your name and postcode, and we will be in touch.
Additional Information
Light refreshments will be provided.
Location
Profolk Bank Chambers, Bank Chambers, Stockport, SK1 1AR (map here)
About the facilitator:
Claire Worthington is a web developer and digital skills tutor from Stockport in Greater Manchester.
She is the founding director of Village Web Company CIC, a social enterprise that builds websites and teaches people how to do things online. Village Web Company offers student work placements through local high schools and colleges and delivers activities that develop digital skills and confidence to those in her community.
Claire is a tutor at Manchester Metropolitan University and the University of Sheffield, specialising in web development. She has been working in digital since 2013.
In her spare time, Claire runs a small charity called S.P.A.C.E. (SPACE Stockport), which supports families of children with ADHD.
Website: www.villagewebcompany.co.uk
Facebook: https://facebook.com/villagewebco
Instagram: @villagewebco
Twitter: @villagewebco
TikTok: https://tiktok.com/@villagewebco
Event Venue & Nearby Stays
Profolk Bank Chambers, Bank Chambers, Stockport, United Kingdom
GBP 3.00
