About this Event
Ready to take your digital marketing skills from beginner to boss level? This workshop builds on an established marketing foundation, diving deeper into strategic implementation. You'll learn how to:
- Develop a comprehensive digital marketing plan that aligns with your business goals and targets the right audience.
- Refine your brand identity and ensure consistent messaging across all digital channels.
- Optimise your website's content and structure to rank higher in search engine results.
- Leverage Google Local to attract nearby customers searching for your products or services.
- Learn how to use analytics to measure your campaign success and make data-driven decisions.
- Explore advanced strategies for managing social media platforms, including effective hashtag utilisation, in-depth analytics to understand your audience, and techniques to boost engagement.
Project: Campaign Creation & Social Media Buzz
Put your newfound knowledge into action! You'll develop a complete digital marketing campaign for a specific scenario. The project culminates in crafting a compelling social media post to promote an event, showcasing your understanding of audience targeting, message crafting, and platform optimisation.
By the end of this workshop, you'll have a strategic toolkit and sufficient practical skills to create and execute impactful digital marketing campaigns which drive real results for your brand.
Who’s this for?
- This workshop is designed for those who have already taken Make Stuff’s Introduction to Digital Marketing
- Anyone with a foundation in digital marketing who wants to expand their skillset
- Ages 18 and over.
Cost
Tickets cost £3. After the event, you can choose to be refunded or donate your ticket to MadLab CIC to support future community-led events. Refunds will be processed within seven working days. If you cannot afford a ticket, please email [email protected] with your name and postcode, and we will be in touch.
Additional Information
Light refreshments will be provided.
Location
Profolk Bank Chambers, Bank Chambers, Stockport, SK1 1AR (map here)
About the facilitator:
Claire Worthington is a web developer and digital skills tutor from Stockport in Greater Manchester.
She is the founding director of Village Web Company CIC, a social enterprise that builds websites and teaches people how to do things online. Village Web Company offers student work placements through local high schools and colleges and delivers activities that develop digital skills and confidence to those in her community.
Claire is a tutor at Manchester Metropolitan University and the University of Sheffield, specialising in web development. She has been working in digital since 2013.
In her spare time, Claire runs a small charity called S.P.A.C.E. (SPACE Stockport), which supports families of children with ADHD.
Website: www.villagewebcompany.co.uk
Facebook: https://facebook.com/villagewebco
Instagram: @villagewebco
Twitter: @villagewebco
TikTok: https://tiktok.com/@villagewebco
Event Venue & Nearby Stays
Profolk Bank Chambers, Bank Chambers, Stockport, United Kingdom
GBP 3.00
