About this Event
This workshop is ideal for business owners, marketers, and web managers who already understand the basics of SEO and want to take their skills to the next level.
What’s Included:
Recap of core SEO principles to ensure a strong foundation
Google Search Console
Advanced SEO auditing with:
- Google Rich Results Test (schema markup & structured data)
- Site performance, accessibility, and SEO audit
- Reverse-engineering competitor success: keywords, backlinks, and content strategies
- Using PPC (Pay-Per-Click) data to inform and enhance SEO performance
- Practical exercises:
- Run an audit
- Analyse a competitor’s keywords and backlinks
Templates to take away, including:
- Competitor Analysis Tracker
- Technical SEO Audit Checklist
- PPC–SEO Integration Planner
Outcomes:
By the end of this session, attendees will understand how to audit and optimise technical SEO, uncover competitor strategies, and apply PPC insights to strengthen organic growth. They’ll leave with practical tools and a clear plan for advanced SEO success.
Time: 10am - 12pm
Date: 24 March
Venue: Electric Works, 3 Concourse Way, S1 2BJ
Event Venue & Nearby Stays
Electric Works, 3 Concourse Way, Sheffield City Centre, United Kingdom
GBP 0.00







