About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This 1 Day workshop provides a practical and structured pathway for early-stage entrepreneurs to build a business from scratch. You will learn how to generate viable ideas, validate them quickly, shape a strong brand foundation, structure simple financials, and plan an execution roadmap. The course blends real-world examples, entrepreneurial frameworks, and actionable tools to help you move from concept to launch with confidence. By the end of the session, you will leave with clarity, a structured process, and a startup roadmap you can begin executing immediately.
Learning Objectives
By the end of this course, you will be able to:
- Generate realistic and market-fit business ideas.
- Validate your concept quickly using structured techniques.
- Build a basic but effective brand identity.
- Create a simple financial plan for business setup.
- Design a clear execution roadmap from idea to launch.
- Apply essential marketing fundamentals for early traction.
- Develop the confidence to launch and scale your idea.
Target Audience
- Early-stage entrepreneurs
- First-time founders
- Aspiring business owners
- Students planning to start a business
- Individuals looking to turn ideas into viable businesses
- Anyone wanting a structured blueprint to launch a new venture
Why Choose This Course?
This course offers a complete, easy-to-follow blueprint for launching a business in just one day, guided by trainers with real entrepreneurial experience. You gain the practical tools, frameworks, and insights needed to avoid common startup mistakes and move from idea to execution with clarity. The training blends theory with practical exercises, ensuring you leave with an actionable plan.
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Want to train your entire team?
We offer customized in-house sessions designed to support innovation, entrepreneurial thinking, and new business development within organizations. The course can be tailored to specific industries, business goals, or team structures. Your team will benefit from hands-on exercises, real examples, and a workshop built around your organization’s needs.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Idea Discovery & Opportunity Analysis
Info: • Learn structured techniques for generating viable business ideas.
• Evaluate opportunities using simple filters and criteria.
• Understand market gaps and customer pain points.
• Icebreaker
Module 2: Business Idea Validation Methods
Info: • Explore fast and low-cost validation techniques.
• Identify assumptions and test them with real users.
• Learn to interpret feedback and refine your concept.
• Case Study
Module 3: Branding Basics for New Entrepreneurs
Info: • Understand the essentials of brand identity and positioning.
• Learn how to craft a compelling value proposition.
• Explore simple visual and verbal branding elements.
• Activity
Module 4: Financial Setup for Beginners
Info: • Learn startup budgeting and cost-structure essentials.
• Understand basic revenue modeling options.
• Get familiar with simple financial planning tools.
• Simulation
Module 5: Creating a Practical Execution Roadmap
Info: • Break your business idea into manageable phases.
• Prioritize tasks for the first 30, 60, and 90 days.
• Build an action-focused implementation plan.
• Case Study
Module 6: Marketing Fundamentals for New Businesses
Info: • Understand your customer and target segments clearly.
• Learn essential marketing channels for early-stage growth.
• Create a simple marketing message and content plan.
• Activity
Module 7: Launch Strategy & Next Steps
Info: • Learn how to prepare for a smooth business launch.
• Explore early traction strategies and customer onboarding.
• Understand how to track and measure initial performance.
• Role Play
Event Venue & Nearby Stays
Regus – AB, Calgary – McDougall, 639 5 Ave SW, Suite 2500 Calgary, AB T2P 0M9 Canada, Calgary, Canada
CAD 467.04 to CAD 622.29
