IAMCP Canada - 2026 Microsoft Partner Landscape & Strategic Intelligence

The Microsoft Partner playbook has been rewritten. Digitally-led Marketplace sales are up 3x, partner designations have shifted, AI is reshaping go-to-market strategy, and funding models are evolving fast. Partners who understand these changes will lead. Those who don't risk falling behind.
Join Maven Collective Marketing CEO, Erica Hakonson, and Samridhi Sharma, Partner Marketing Strategist, for this LIVE session designed to help you navigate 2026 and kickstart FY27 with confidence.
Drawing from the 2026 Maven Collective Microsoft Partner Global Benchmark & Success Index, this comprehensive session shares survey results from 300+ Microsoft Partners globally.

WHAT YOU'LL LEARN:

• Designation Changes: How lower thresholds and new specializations impact incentive earning and competitive positioning
• Sales & Marketing Benchmarks: Where top partners generate leads, what buyers expect, and proven ROI metrics for your strategy
• Funding & Incentives: Who qualifies for Microsoft's most lucrative programs and how to unlock FY26's expanded offers
• P2P Collaboration: Strategies to use to accelerate joint GTM and align sales with marketing
• Untapped Benefits: Hidden FY26 funds, rebates, and AI-driven program opportunities

WHO SHOULD ATTEND:
Partner Marketing Leaders | Business Development Executives | Strategic Alliance Leaders | Partner Program Managers | Channel & GTM Leaders

Info: Please arrive 10-15 minutes prior to registration to ensure a smooth check-in experience.

Info: Join us to learn more about the shifts in the Microsoft Partner ecosystem and how you can start planning your FY27. Running lunch will be available to all in-person attendees with an opportunity to build real P2P connections.

Event Venue & Nearby Stays

Microsoft Waterfront Office27, 155 Water Street, Vancouver, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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