In this session Nidhi Khator Director of Product Management Epsilon will discuss the significant shift in digital marketing as Google phases out third-party cookies from Chrome starting with 1% of users in Q1 2025 and expanding to all by Q3. This transition marks a new era where privacy-centric solutions such as Privacy Sandbox and Unified ID 2.0 are reshaping the industry.
This session gain insights on how businesses can navigate this change by leveraging first-party data ensuring compliance with global regulations like GDPR and integrating AI-driven tools while prioritizing data security. As privacy takes center stage companies must rethink their marketing strategies and invest in technologies that align with the evolving digital landscape.
Key takeaways:
- Rise of First-Party Data in a Cookie-Free World.
- The Surge in Cleanroom Adoption for Privacy-First Advertising.
- Integrating Global GDPR Compliance into Marketing Tools.
Event Venue
CMR Institute of Technology, Sri Nivasa Reddy Layout, AECS Layout, Marathahalli, Bengaluru, Karnataka 560037, India, Bangalore
INR 0.00
