How to Pitch

So you’ve got a cool idea for a new startup! There’s just one obstacle – you need to get the idea out of your head and into the real world with words and pictures that connect with your target audience – be it potential co-founders and team mates, early adopters and beach head customers or – most commonly – potential funders and investors.

In this super practical, 60-minute session we will go over the key ingredients of what makes a successful pitch, including:

• The three different types of pitch (and which to use when)
• Key pitch headings
• Find your flow (structure + narrative)
• Slide design (do’s and don’ts!)

This masterclass will give you a grounding in the basics and the confidence to craft your own pitch decks. You can also book a Pitch Surgery at the end of each session for an opportunity to practice your pitch 1:1 with a member of the E-Lab team.

Who is this masterclass for?

Everyone from complete pitch newbies to seasoned demo day pitch masters!

These interactive sessions are all about providing helpful tips, pointers and feedback – and what matters most is your commitment to learning the basics and adapting your approach until you find the formula that works for you.

About the speaker

This session will be led by Ben Mumby-Croft. Ben is Director of Entrepreneurship at Imperial College London and, by his own admission, has seen “a LOT” of startup pitches. Prior to supporting student and postdoc entrepreneurs in the HE sector, Ben worked in a variety of marketing and creative roles, including setting up his own agency.

To find the Enterprise Lab, head to the left hand side of the Great Hall and follow the signs to the Enterprise Lab.

Event Venue & Nearby Stays

Imperial College London Enterprise Lab, Exhibition Road, London, United Kingdom