How to get started with Product-as-a-Service

In this 3-hour workshop our experts walk you through the business frameworks to design your Product-as-a-Service value proposition.
About this Event

Product-as-a-Service is a critical business model to enable your business’ circular economy transition. It offers a tangible opportunity to reduce your dependence on new resources and achieve your sustainability goals, creating added customer value at the time. PaaS gives businesses the opportunity to build closer customer relationships, recurring revenue streams, and improved competitiveness.

NB! Participation in the workshop costs SEK4,500 (excl. VAT) and is confirmed after the payment. Eventbrite ticket serves only as an expression of interest.

During the workshop, you will:

Understand how to choose the right products

Through case exercises and discussions, you will learn the critical criteria for selecting the most suitable product categories.

Discover typical challenges and how to address them

In our research, we found 9 typical challenges to PaaS and during the workshop, we will dive into the product- and customer related ones. The facilitators will provide examples on how to turn them into strategic advantages.

Design an attractive value proposition

By using the PaaS-adapted customer journey mapping and value proposition canvas provided in the toolbox, you will learn how to develop compelling, value-driven services. Case exercises will help attendees create standout offerings in a competitive market.

The workshop will introduce the complete toolbox, giving participants a comprehensive understanding of what a Product-as-a-Service offering entails. This will increase knowledge on how to begin developing and implementing a PaaS business model based on your organization’s readiness.

Who is this workshop for?

Any business looking to develop Product-as-a-Service offerings for their portfolio
Any business that wants to define the strategic steps in their PaaS business transition
Business Development, R&D, Sustainability and management professionals

Have a question?

Reach out to Felicia Gustafsson, Project Lead, Stena Circular Consulting, by email [email protected], or phone +46 72 216 74 22