How to Find Product-Market Fit

Sun Apr 19 2026 at 06:00 pm to 08:30 pm UTC+03:00

Coller School of Management, Tel Aviv University | Tel Aviv-Yafo

Ignite by Coller \/ The Coller Institute of Venture
Publisher/HostIgnite by Coller / The Coller Institute of Venture
How to Find Product-Market Fit
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Insights From a 3-time Founder
About this Event

The event will be held in ENGLISH ๐ŸŽŸ๏ธ

The event is FREE - but registration is required



ABOUT

What does it really take to go from a raw idea to a successful exit - not once, but twice?

Roy Zur has done it. He built Cybint from scratch into a global cyber education leader before it was acquired by ThriveDX. Before that, he founded and exited BARBRI IL. Now he's at it again with Charm Security - an AI-powered scam defense platform backed by an $8M seed round from Team8.

In this talk, Roy will walk us through his real, unfiltered founder's journey: building MVPs, finding product-market fit, navigating pivots, and knowing when to push forward or walk away. Expect honest stories and hard-won advice - not a textbook lecture.

Whether you're building your first startup or still figuring out your next big idea, this one's worth your evening.

Q&A included โ€“ bring your toughest questions!



AGENDA

18:00 โ€“ 18:30
Light refreshments & networking

18:30 โ€“ 19:30
The founder's journey - MVPs, product-market fit, launching, and exiting

19:30 โ€“ 20:00
Audience Q&A

20:00 โ€“ 20:30
Closing & mingling


๐Ÿ“… Date: Sunday, April 19th, 2026

๐Ÿ“ Location: Lorry Lokey -1, Tel Aviv University (Zoom option TBA)




Event Photos

THE SPEAKER
Roy Zur - 3x Founder ยท 2x Exited ยท Co-Founder & CEO of Charm Security.

Roy is a serial entrepreneur, former cyber intelligence officer (15 years in Unit 8200), certified attorney, and Wharton alumnus. He's spent the last decade building and scaling companies in cybersecurity and deep tech.

His latest company, Charm Security, uses AI to protect banks and their customers from scams and social engineering - tackling what's become a trillion-dollar global fraud problem. Before Charm, Roy founded Cybint (acquired by ThriveDX in 2021) and BARBRI IL, and he currently teaches cybersecurity risk management at Reichman University.

He's also a Globes 40 Under 40 honoree and Forbes Business Council member.

๐Ÿ”— Roy on LinkedIn



Ignite by Coller - TAU Students Entrepreneurship Club.

Ignite is the student-led Entrepreneurship Club at Tel Aviv University's Coller School of Management. We bring together aspiring entrepreneurs and innovation enthusiasts through events, workshops, and networking with industry leaders. Our goal is simple: bridge the gap between what you learn in class and what it actually takes to build something real.

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Event Venue & Nearby Stays

Coller School of Management, Tel Aviv University, Sderot Henry Gildred, Tel Aviv-Yafo, Israel

Tickets

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