Name: HOW TO FAIL WITH YOUR STARTUP (before it's too late)
Start: 2026-04-16T19:00:00+02:00
End: 2026-04-16T21:00:00+02:00
Location: La Fabrica &Co | Coworking Barcelona

HOW TO FAIL WITH YOUR STARTUP (before it's too late)

How to find the balance betwen building something bold and building what the market wants?
About this Event

Entrepreneurship often celebrates execution.

Build.
Sell.
Launch.

And yet many founders discover something uncomfortable along the way:

You can execute extremely well...and still end up building the wrong thing.

At the same time, staying too long in reflection can lead to the opposite trap: ideas that never leave the notebook.

So where is the balance?

How do you keep moving forward without building blindly?

How do you test ideas in the real world while still stepping back enough to ask the bigger questions?

For this conversation, we’re bringing together two perspectives.

Hector Ara Sanz brings decades of entrepreneurial experience (+45 companies built, including his most famous venture Suanfarma) and a doctoral research into why ventures fail.

Léa, entrepreneur and former startup founder, brings the perspective of early-stage founders she mentored and the moment that often feels the most uncertain: when you have an idea, the energy to build it...but no clear signal yet from the market. Do you build anyways?

Together we’ll explore questions like:

• Why do ventures actually fail?
• Why do founders sometimes execute very well on the wrong idea?
• What does a real market signal look like?
• How do you balance short-term traction with long-term clarity?

This will be a fireside conversation followed by an open discussion with the audience.

What to expect in details:

18:45 — Arrival & Welcome: Doors open, get there early for the most comfy sofa seats!

19:15 — We Start!

20:00 — Audience Q&A

20:15 — Closing Reflection

20:30 — Networking Cocktail 🥂

21:00 — The End.

We’re especially excited to host this conversation at La Fábrica, a place where many projects begin to take shape and where ideas regularly move from concept to reality.

If you’re exploring an idea, building something of your own, or trying to understand whether what you’re building truly meets a real need, you’re very welcome to join the conversation.

Seats are limited to keep the discussion intimate.

We curate this experience to keep the conversation as meaningful and high-quality as possible. You'll therefore be asked a few short questions when registering. Thank you!

Note on Language: this event will be held in English, however we both speak Spanish as well if needed.