Name: How to Design a Sustainable Service?
Start: 2026-03-20T13:00:00+02:00
End: 2026-03-24T15:00:00+02:00
Location: Poldri 3/1 , 10154 Tallinn, Estonia

🌱 Sustainability challenges are not limited to physical products — services, digital systems, and everyday operations also play a significant role in shaping environmental impact.
👉 This two-part module introduces sustainable and circular service design as a practical and accessible approach for reducing impact across services, platforms, and organisational processes.
Through short lectures, real-world examples, and hands-on exercises, you will learn how circular thinking can be embedded into service design, digital workflows, and operational decisions. The training provides practical tools to assess your service’s footprint, identify meaningful improvement opportunities, and develop a clear and realistic action plan for implementation.

📅 𝟐𝟎.𝟎𝟑 𝐚𝐭 𝟏𝟑.𝟎𝟎-𝟏𝟓.𝟎𝟎 𝐄𝐄𝐓: 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐃𝐞𝐬𝐢𝐠𝐧
The first session establishes the fundamentals of service design and applies circular thinking to services rather than products. Linear and circular service models are compared, core circular principles are translated into service contexts, and the environmental impact of services and digital infrastructure is examined.
You will learn how users, touchpoints, and processes influence impact and map your own service to identify key environmental drivers.

📅 𝟐𝟒.𝟎𝟑 𝐚𝐭 𝟏𝟑.𝟎𝟎-𝟏𝟓.𝟎𝟎 𝐄𝐄𝐓: 𝐑𝐞𝐝𝐮𝐜𝐢𝐧𝐠 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭
This session focuses on practical levels for reducing the footprint of services in everyday operations. Topics include digital waste, data and infrastructure choices, green office principles, and organisational and legal considerations.
You will learn how to assess the footprint of your own service, identify concrete improvement areas, and translate sustainable service design principles into a clear and realistic action plan for implementation.

🎤 𝗧𝗿𝗮𝗶𝗻𝗲𝗿:
The trainings will be carried out by Maximilian Mauracher, who is an internationally awarded designer, strategist and creative leader in circular economy, sustainability, and design-driven transformation.
He studied at the University of Applied Arts Vienna and has spent over a decade working at the intersection of business, communication, and systems change with companies, cities, and organisations, including FREITAG, Decathlon, WWF, the city of Berlin, and many more.
As co-founder and managing director of Berlin-based NEW STANDARD.STUDIO, Maximilian works with international teams to translate complex sustainability challenges into clear strategies, products, services, and narratives. His work focuses on pragmatic innovation and strong storytelling – building solutions that are both economically viable and environmentally meaningful.

📍 The event is FREE, but registration is requiered!
👉 Register here: https://inkubaator.tallinn.ee/sundmused/how-to-design-a-sustainable-service/
📍Registration gives access to both trainings!
📍 All of the courses take place online! The link will be sent one day prior to the event!

This series is part of the CCC project incubation programme organised by Tallinn Business Incubator in spring, which aims to provide specialised training modules for the cultural and creative sectors focused on business development, internationalisation and the implementation of circular economy solutions.
In addition, the programme includes English-language series on How to Design a Sustainable Product?, How to Design a Sustainable Service?, Getting Ready for International Markets, Storytelling and Communication, and Estonian language series How to Present and Stand Out as an International Visual Artist.
The CCC incubation programme is intended for experts in the cultural and creative sectors, entrepreneurs and start-ups, designers, visual artists, students, and other interested participants.
𝘛𝘩𝘦 𝘦𝘷𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘊𝘪𝘳𝘤𝘶𝘭𝘢𝘳 𝘊𝘪𝘵𝘪𝘦𝘴 𝘱𝘳𝘰𝘫𝘦𝘤𝘵, 𝘤𝘰-𝘧𝘶𝘯𝘥𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘜𝘯𝘪𝘰𝘯’𝘴 𝘐𝘯𝘵𝘦𝘳𝘳𝘦𝘨 𝘉𝘢𝘭𝘵𝘪𝘤 𝘚𝘦𝘢 𝘙𝘦𝘨𝘪𝘰𝘯 𝘗𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘦 2021–2027. 𝘛𝘩𝘦 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘢𝘪𝘮𝘴 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘩𝘦 𝘵𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯 𝘵𝘰 𝘢 𝘤𝘪𝘳𝘤𝘶𝘭𝘢𝘳 𝘦𝘤𝘰𝘯𝘰𝘮𝘺 𝘢𝘵 𝘵𝘩𝘦 𝘭𝘰𝘤𝘢𝘭 𝘭𝘦𝘷𝘦𝘭 𝘣𝘺 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘪𝘯𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘴𝘦𝘤𝘵𝘰𝘳𝘴.