Name: How to Design a Sustainable Product?
Start: 2026-02-20T16:00:00+02:00
End: 2026-03-04T16:00:00+02:00
Location: Poldri 3/1 , 10154 Tallinn, Estonia

🔎 Designing more sustainable products is no longer just an ethical – choice it is a strategic design and business decision.
👉 This four session course introduces circular product design as a practical and accessible design discipline, showing how circular principles can be translated into concrete product decisions across the full product lifecycle, from material choices to use and end-of-life.
🔎 Through short lectures, real-world examples, and hands-on exercises, you will gain the skills and confidence to design products that keep materials in use, reduce environmental impact, and create long-term value. The training provides practical tools and methods that can be applied directly to your own products or ideas, helping you move from intention to implementation.

📅 𝟐𝟎.𝟎𝟐 𝐚𝐭 𝟏𝟒.𝟎𝟎-𝟏𝟕.𝟎𝟎 𝐄𝐄𝐓: 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐢𝐠𝐧
The first session establishes the shift from linear to circular product systems and builds a shared conceptual foundation. You will learn the core principles of circular product design, examine common linear design pitfalls, and map product lifecycles to understand where value is lost, impacts are locked in, and design responsibility begins.
📅 𝟐𝟕.𝟎𝟐 𝐚𝐭 𝟏𝟒.𝟎𝟎-𝟏𝟕.𝟎𝟎 𝐄𝐄𝐓: 𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐓𝐡𝐚𝐭 𝐊𝐞𝐞𝐩 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐋𝐨𝐨𝐩
This session moves from mindset to application by focusing on concrete design strategies such as durability, modularity, repair, reuse, and disassembly. It explores how material choices, construction methods, and waste streams shape product lifetimes and circular potential, and you will learn how to apply these strategies directly to existing or planned products.
📅 𝟎𝟑.𝟎𝟑. 𝐚𝐭 𝟏𝟑.𝟎𝟎-𝟏𝟔.𝟎𝟎 𝐄𝐄𝐓: 𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭
The third session reframes impact measurement as a design aid rather than a reporting obligation. You will learn the basics of lifecycle thinking, how to identify major environmental hotspots, and how simplified tools can support more informed and credible sustainability decisions.
📅 𝟎𝟒.𝟎𝟑. 𝐚𝐭 𝟏𝟑.𝟎𝟎-𝟏𝟔.𝟎𝟎 𝐄𝐄𝐓: 𝐀𝐩𝐩𝐥𝐲𝐢𝐧𝐠 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐃𝐞𝐬𝐢𝐠𝐧 𝐢𝐧 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞
The final session integrates principles, strategies, and measurement into real-world product development. Trade-offs and constraints are addressed, circular ambitions are translated into concrete design choices, and you will leave with a clear and realistic action plan for applying circular design in practice.

🎤 𝗧𝗿𝗮𝗶𝗻𝗲𝗿:
The trainings will be carried out by Maximilian Mauracher, who is an internationally awarded designer, strategist and creative leader in circular economy, sustainability, and design-driven transformation.
He studied at the University of Applied Arts Vienna and has spent over a decade working at the intersection of business, communication, and systems change with companies, cities, and organisations, including FREITAG, Decathlon, WWF, the city of Berlin, and many more.
As co-founder and managing director of Berlin-based NEW STANDARD.STUDIO, Maximilian works with international teams to translate complex sustainability challenges into clear strategies, products, services, and narratives. His work focuses on pragmatic innovation and strong storytelling – building solutions that are both economically viable and environmentally meaningful.

📍 The event is FREE, but registration is requiered!
👉 Register here: https://inkubaator.tallinn.ee/en/events/how-to-design-a-sustainable-product/
📍Registration gives access to all four trainings!
📍 All of the courses take place online! The link will be sent one day prior to the event!

This series is part of the CCC project incubation programme organised by Tallinn Business Incubator in spring, which aims to provide specialised training modules for the cultural and creative sectors focused on business development, internationalisation and the implementation of circular economy solutions.
In addition, the programme includes English-language series on How to Design a Sustainable Product?, How to Design a Sustainable Service?, Getting Ready for International Markets, Storytelling and Communication, and Estonian language series How to Present and Stand Out as an International Visual Artist.
The CCC incubation programme is intended for experts in the cultural and creative sectors, entrepreneurs and start-ups, designers, visual artists, students, and other interested participants.
𝘛𝘩𝘦 𝘦𝘷𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘊𝘪𝘳𝘤𝘶𝘭𝘢𝘳 𝘊𝘪𝘵𝘪𝘦𝘴 𝘱𝘳𝘰𝘫𝘦𝘤𝘵, 𝘤𝘰-𝘧𝘶𝘯𝘥𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘜𝘯𝘪𝘰𝘯’𝘴 𝘐𝘯𝘵𝘦𝘳𝘳𝘦𝘨 𝘉𝘢𝘭𝘵𝘪𝘤 𝘚𝘦𝘢 𝘙𝘦𝘨𝘪𝘰𝘯 𝘗𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘦 2021–2027. 𝘛𝘩𝘦 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘢𝘪𝘮𝘴 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘩𝘦 𝘵𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯 𝘵𝘰 𝘢 𝘤𝘪𝘳𝘤𝘶𝘭𝘢𝘳 𝘦𝘤𝘰𝘯𝘰𝘮𝘺 𝘢𝘵 𝘵𝘩𝘦 𝘭𝘰𝘤𝘢𝘭 𝘭𝘦𝘷𝘦𝘭 𝘣𝘺 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘪𝘯𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘴𝘦𝘤𝘵𝘰𝘳𝘴.