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Learn how to shape a strategic story that resonates with your audience and creates a meaningful connection between their needs and your workAbout this Event
Identifying a unique brand position and communicating a differentiated value proposition is a key challenge for businesses of all shapes and sizes--from freelancers and microbusinesses, to start-ups, and even artists. In this session, How to Craft a Winning Go-to-Market Story, learn how to communicate your unique offering and work in a story that will resonate meaningfully with your target audience, in a relevant and differentiated way.
In this session, you will:
- Learn the foundational elements to building a successful go-to-market story
- See how these elements come together to get to a core idea for the story
- Understand how the shape of the story shifts depending on which marketing channels and where the story needs to meet the audience in their decision journey to buy from you
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Event Venue & Nearby Stays
The Yards Collective, 50-52 Rochester Public Market, Rochester, United States
Tickets
USD 0.00
Concerts, fests, parties, meetups - all the happenings, one place.
