How can storytelling power your performance?

The landscape has shifted. We no longer make decisions at the shelf. In reality, your customers have usually decided who to buy from long before they even hit a search bar. In a world where reputation is the new lead-gen, how does your brand stay ahead?

It’s easy to become obsessed with immediate metrics, especially when budgets are stretched. But many brands have forgotten what actually drives sustainable growth. While short-term tactics might convert demand, it's the long-term levers like brand awareness that actually create it.

Chasing short-term ROI while neglecting the value that sustains it just isn't working. This interactive session is for brand marketers who want to move beyond campaign-by-campaign thinking.

Join us to learn how to bridge the gap between brand building and performance efficiency, creating a brand that is distinctive, memorable, and commercially powerful

Learn:

• How to use behavioural science to balance short-term response with long-term growth
• How to build ideas that perform now and endure over time
• Why consistency is the multiplier of creative effectiveness
• How to shift from simply capturing existing intent to proactively generating it through programmatic.
• How to bridge the gap between creative storytelling and high-attention programmatic execution to maximise resonance.
• How to validate investment by proving the direct impact of brand-led activity on performance efficiency.

***Please note - This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***

Event Venue & Nearby Stays

Manchester Art Gallery, Mosley Street, Manchester, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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