High-Impact Event Marketing & Execution: 1 Day Session in Calgary

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

For more information on venue address, reach out to "[email protected]"

About This Course
• Duration: 1 Full Day (8 Hours)
• Delivery Mode: Classroom (In-Person)
• Language: English
• Credits: 8 PDUs / Training Hours
• Certification: Course Completion Certificate
• Refreshments: Lunch, Snacks, and beverages will be provided during the session

Course Overview
This 1 Day Event Marketing course provides a structured approach to planning and promoting successful events. It covers the full event marketing lifecycle, from defining objectives and audiences to promotion, on-ground execution, and post-event evaluation. The course balances digital and offline marketing techniques to maximize reach and engagement. Real-world examples help connect strategy with execution. By the end of the session, learners gain clarity on how to design event marketing plans that deliver measurable results.

Learning Objectives
• Understand the end-to-end event marketing process
• Plan events aligned with marketing and business goals
• Promote events using digital and offline channels
• Create consistent event branding and messaging
• Enhance attendee engagement and experience
• Measure event success using practical metrics
• Apply event insights to future marketing efforts

Target Audience
• Marketing and communication professionals
• Event planners and coordinators
• Business owners and entrepreneurs
• Corporate communication teams
• PR and brand professionals
• Professionals involved in event execution

Why Choose This Course?
This course is delivered by an experienced event marketing professional with hands-on exposure to corporate, promotional, and experiential events. The focus is on practical planning and execution rather than theory-heavy concepts. Real examples help simplify complex event challenges. The 1 Day format ensures focused learning with immediate applicability.

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Want to train your entire team?
This course can be delivered as a customized in-house program aligned with your organization’s event goals and audience profile. Content can be adapted based on industry, event type, and scale. Internal event scenarios can be included for higher relevance. Flexible delivery options ensure actionable learning outcomes.

📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]

Info: • Understand the role of events in marketing strategy
• Differentiate types of events and their objectives
• Align events with business and brand goals
• Icebreaker

Info: • Define event goals and success criteria
• Identify and segment target audiences
• Align event format with audience expectations
• Case Study

Info: • Create a clear event value proposition
• Develop consistent event messaging
• Align branding across all touchpoints
• Activity

Info: • Plan digital channels for event promotion
• Understand content and timing for promotions
• Drive registrations and engagement online
• Role Play

Info: • Use offline channels to support event reach
• Leverage partnerships and collaborations
• Coordinate integrated promotion efforts
• Simulation

Info: • Enhance attendee experience during the event
• Encourage participation and interaction
• Manage communication before and during the event
• Case Study

Info: • Understand how to evaluate event impact beyond attendance
• Identify key insights from feedback, engagement, and outcomes
• Apply learnings to improve future event marketing strategies
• Activity

Event Venue & Nearby Stays

McDougall Court Northeast, 639 5 Ave SW, Suite 2500 Calgary, AB T2P 0M9 Canada, Calgary, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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