About this Event
It's back! We're holding another live session of our popular one-night webinar all about arts and culture PR. Join us on Zoom on Thursday, November 21, 6:30-8pm ET. (YES, the session will be recorded if you can't attend live!)
If you wish to register for the webinar and donate at the suggested $25 level, click the + button to add one Support BSR with a full-price donation ticket to the cart. You may then click Check out.
If you wish to register for the webinar and donate by paying what you can, click next to Buy a PWYC ticket ($1 and up) and enter an amount of at least $1.00. Then click Check Out.
Are you an independent artist or grassroots company fighting for a slice of publicity? Are you wondering how to get some traction promoting your show or event? Large organizations have whole teams of PR professionals, but indie artists shouldn’t be left out in the cold just because they never learned how to effectively approach the press.
We’ll begin with about an hour of interactive instruction, with real-life examples. We’ll cover the role of arts journalists, what we need from you when you ask for coverage, what to do when you need a correction, how to build an effective long-term relationship with members of the press, and more. Then we’ll open the floor for a Q&A with the editors and local PR professionals Jill Ivey and Frank Luzi.
This session is geared toward independent artists or representatives of small organizations who want to learn the basics of PR, but everyone in our community is welcome, including experienced professionals looking for insight on the BSR process, or readers who want a peek behind the scenes of our coverage. Join us with a suggested $25 donation to BSR. (If this is a hardship for you, email [email protected]. No-one will be turned away for lack of funds.) This webinar is free for Friends of BSR. Our donors directly support the work of our writers and editors!
If you took last year's PR webinar, this one will cover similar ground, updated for 2024. We would be happy to see you again if you'd like a refresher, and you can bring your new questions to our panelists.
The webinar will be recorded and made available to all donors who register by November 21, so don’t worry if you’re not able to join us on the day: you can still access this resource on your own time, though we recommend attending live for the Q&A!
FYI, this will not be an opportunity to pitch BSR editors on covering specific projects or events, but it will be a good introduction to our editorial process, and will be full of tips for contacting us in the future.
We think arts journalism should be an ongoing conversation with our community, and we hope you can join us for this webinar, whether you’re an artist looking for PR tips, or a reader who wants a peek behind the scenes.
ABOUT THE PANELISTS
Alaina Johns (she/her) has been the editor-in-chief of BSR since 2018, and a Philly-based freelance journalist since 2007.
Kyle V. Hiller (he/him) is a writer, yogi, and DJ, and is the associate editor of BSR.
Jill Ivey (she/her) is a Philly-based writer, editor, and communications strategist. A writer and editor by training, Jillian Ivey specializes in helping organizations and individuals tell their stories—and tell them well. A sometimes-journalist and former PR pro, Jill has helped clients across fields as varied as technology, law, health and wellness, and the arts understand what they need to say, and to whom they need to say it. She has more than 15 years’ experience in strategic communications, public relations, and content strategy, and uses her two degrees in creative writing to create content that both fully embodies her clients, and also feels authentic to their brand and to their values. A native Texan, Jill is now based in Philadelphia and has worked with clients around the globe. She is mom to one human baby and two cats.
Frank Luzi (he/him) is the Founder & President of Luzi Media. Named one of Musical America's Top 30 Professionals of the Year in 2021, Frank Luzi has been telling stories all his life. He established Luzi Media in spring 2024, telling big stories about artists, performers, happenings, and organizations from Philadelphia and across the globe. His current client roster includes Opera Philadelphia, Mural Arts Philadelphia, the Grammy-winning Crossing choir, the Cannonball Festival, and acclaimed conductor Daneila Candillari.
His experience includes senior management positions at Opera Philadelphia, a decade of communications leadership at the Philadelphia Museum of Art and Please Touch Museum, marketing work in the private education and e-commerce sectors, and a journalism career that found him covering everything from elections to Broadway to WrestleMania. Frank has placed stories with important international media outlets including PBS NewsHour, National Public Radio, BBC News, ABC News, NBC’s Today Show, The New Yorker, The Guardian, the New York Times, the Washington Post, the Wall Street Journal, and the Broad Street Review.
Accessibility: This webinar will include live, automated captions, as will the recording.
Event Venue
Online
USD 0.00 to USD 28.52
