with Christoph Senn and Mehak Gandhi
About this Event

It’s time for companies to rethink their growth logic and strategy.

So much value is lost by companies operating in a transactional buyer-seller relationship, rather than collaborating with suppliers and customers on decisions around planning, execution and resources like they were one company, orchestrating growth together.

In their new book , INSEAD professor Christoph Senn and Mehak Gandhi, head of research at Valuecreator, present an entirely new strategy path for business where customers are at the heart of three core “fit” areas: planning, execution and resources.

Their decades-long research shows that companies who apply Triple Fit Strategy contribute 10x more to their customers' success and can double account values in less than three years.

On December 11, Christoph and Mehak will join us to share the Triple Fit Strategy framework, and will discuss their work with global companies to demonstrate the practical steps required to bring customers and stakeholders closer, enabling everyone to future-proof their processes while unlocking new sources of growth.

Join us to learn how Triple Fit Strategy can transform your company.

Christoph Senn is Adjunct Professor of Marketing and Co-Director of the Marketing & Sales Excellence Initiative (MSEI) at INSEAD. He is also founder and CEO of Valuecreator, a global provider of B2B growth tools and programs. Mehak Gandhi is the Head of Research & Training at Valuecreator where she designs and implements B2B growth accelerator programs and next-generation sales organization strategies for companies around the globe and across industries.

“Triple Fit Strategy works! In fact, it has become embedded in the way we manage our relationships to stay close to our strategic customers regardless of industry conditions.” - Vincent Clerc, CEO, A.P. Moller - Maersk

“Triple Fit Strategy aims to show how companies–sellers and buyers–can build a business relationship as if they belong to one company. The book vividly illustrates how to achieve ‘three fits’ between them at the planning, execution, and resource levels. It is filled with insightful and interesting examples. It is a must-read.” - W. Chan Kim, Professor of Strategy at INSEAD and bestselling author of Blue Ocean Strategy.

Register to confirm your place. You will receive the online link to the event in your confirmation email. This event is recorded and you will receive a link to watch in your own time if you can’t join live.

The event is free to HBR subscribers and followers. Click to learn more about HBR and how to subscribe.

UK residents can also purchase a copy of at the discounted price of £22.00 by choosing the webinar + book ticket option.