Halftime: Nail the Opener: Workshop Your Way to Messaging that Resonates

• HAYVN Members: Free with code on members portal. For help accessing members portal please email [email protected]
• Non-Member: $20

Whether you're launching a new product, entering a new market, or updating your website, your opening line matters. It's the crucial 30 seconds that either captures attention or loses it.

In this hands-on session, you'll refine your opener using a framework proven with Fortune 500 brands and high-growth startups. Together, and with a little help from AI, we’ll rapidly test, refine, and polish how you describe what you do.

If you've been struggling with your value proposition, feeling like your messaging falls flat, or watching eyes glaze over when you explain your offering, this session is for you.

Come ready to workshop and leave with:

• A battle-tested opener you feel confident delivering
• A repeatable framework to keep refining your messaging
• A messaging & positioning AI agent to plug into your LLM of choice
• Peer feedback and validation from fellow participants

ABOUT OUR SPEAKER:

Jacqueline Kurdziel is a go-to-market strategist and marketing consultant who partners with VC- and PE-backed companies to scale profitable growth. Operating at the intersection of brand and strategy, she believes that growth comes from not just a great product but how well a company tells their story—and she's spent two decades helping brands sharpen their value narratives through strategic positioning and messaging.

As a former marketing and growth leader at 3x venture-backed startups that scaled to successful exits (acquired by Northwestern Mutual, WeWork, and Seismic), she's launched a 2025 TIME Best Invention of the Year, an Amazon best-selling book, and dozens of strategic growth initiatives that have unlocked new market opportunities and driven hundreds of millions in revenue.

Throughout her career and now with West End Consulting, she's worked with emerging and established brands—including EY, Capgemini, UBS, Dow Jones, and numerous high-growth startups—to craft brand narratives that command attention in competitive markets and drive measurable results.

She holds an MBA from UVA’s Darden School of Business, a BA from Vanderbilt University, and serves as a trusted advisor to founders, CEOs, and CMOs who want to scale growth through elevated brand positioning and strategic storytelling.

Connect with Jacqueline Kurdziel: LinkedIn, West End Consulting

Questions? Contact [email protected]

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• HAYVN Greenwich is located between exits 5 & 6 off I-95.
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• Accessible parking is available in Lot 2, located behind the building. This lot has ADA-compliant spaces next to an entrance with elevator access to the second floor, where you’ll find HAYVN Greenwich (Suite 208).
• Please note: The main HAYVN entrance in the circular driveway is not wheelchair accessible. For step-free access, please use Lot 2 and enter through the back of the building.
• The accessible entrance does not have an automatic door opener, but a receptionist is usually available to help if needed.
• If you have questions or would like help when you arrive, please contact us at [[email protected]] or call .

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