Name: Gordon Sterling & The People
Start: 2026-06-26T18:00:00-04:00
End: 2026-06-26T21:00:00-04:00
Location: 101 Fairview Rd # B, Asheville, NC

Gordon Sterling and The People: Soulful Echoes of Unity and Awareness
This is not just music; it’s a movement – for, by, and about the People.
In the heart of the nation’s capital, Gordon Sterling and The People, a Soul/Funk, Blues/Rock ensemble, have carved a prominent presence, regularly captivating audiences to sold-out performances.
Central to their music is Gordon’s effervescent energy and deeply introspective songwriting, crafting waves of awareness around the lived experiences and perspectives of being Black in America.
From a visionary dream at the tender age of 15, Jamaican American Gordon Sterling received a call to awaken humanity to aspects of themselves forgotten, through the power of music. Embracing this mission wholeheartedly, Gordon embarked on a musical voyage that has spanned over 25 years, establishing his prowess as a revered singer, songwriter, and guitarist.
The band’s debut album, “Truth,” unveiled in September 2022, is a treasure trove of musical diversity, oscillating between soulful serenades and high-energy explorations. The album’s standout track, also titled “Truth,” was hailed as the best Funk/Blues song at the 2023 Washington DC Wammie Awards.
Their music, steeped in themes of reflection, the nuances of racial identity, communal solidarity, and love, speaks volumes, offering listeners a compass to navigate their truth.
Drawing from the wells of jam rock, soul, and reggae, Gordon Sterling and The People’s musical odyssey is an invigorating journey into the heart of what it means to connect, reflect, and love fiercely in an ever-evolving world. With every note, they remind us of the power of music to transcend, heal, and unify. This is not just music; it’s a movement – for, by, and about the People.