About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This course teaches how to use Google Trends as a powerful tool for understanding market demand and consumer behavior.
It explains how search interest reflects customer intent, seasonal demand, and emerging market opportunities.
The session focuses on interpreting trends data correctly and avoiding common misjudgments.
Practical business scenarios are used to connect trend insights with marketing, product, and strategy decisions.
Learning Objectives
By the end of this course, you will:
- Understand how consumer search behavior reflects market demand
- Use Google Trends to identify growth opportunities
- Analyze seasonal and regional demand patterns
- Support product and marketing decisions with trend data
- Interpret trend insights accurately
- Avoid common data misinterpretation errors
- Apply trend analysis to real business scenarios
Target Audience
- Marketing and growth professionals
- Business owners and entrepreneurs
- Product and strategy teams
- Market research professionals
- Sales and business development teams
- Professionals involved in demand analysis
Why is it right fit for you:
This course focuses on practical, decision-oriented use of Google Trends, not just navigation.
The trainer brings hands-on experience in market research and demand analysis.
Complex data concepts are simplified into clear business insights.
The session ensures immediate application for marketing, product, and strategy planning.
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Want to train your entire team?
This course can be delivered as a customized in-house session aligned with your business goals.
Industry-specific keywords, markets, and products can be used during the training.
The session can be adapted for marketing, strategy, product, or leadership teams for maximum relevance.
📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]
Agenda
Module 1: Introduction to Market & Demand Analysis
Info: • Understand the role of data in market decision-making
• Identify how consumer search behavior reflects demand
• Recognize use cases for trend-based analysis
• Icebreaker
Module 2: Understanding Google Trends Data
Info: • Understand search interest, time range, and geography
• Interpret trend graphs and interest values correctly
• Identify rising and breakout trends
• Case Study
Module 3: Keyword and Topic Comparison
Info: • Compare multiple keywords and topics
• Analyze relative demand across markets
• Identify winning terms and declining interest
• Simulation
Module 4: Seasonal and Regional Trend Analysis
Info: • Identify seasonal demand patterns
• Analyze geographic demand variations
• Apply insights for market targeting
• Activity
Module 5: Using Trends for Product & Market Validation
Info: • Validate product ideas using demand signals
• Identify emerging market opportunities
• Reduce risk before launching products
• Case Study
Module 6: Marketing, Content, and Campaign Insights
Info: • Align campaigns with trending interests
• Improve content relevance using demand data
• Support timing and messaging decisions
• Role Play
Module 7: Limitations, Accuracy & Best Practices
Info: • Understand limitations of Google Trends data
• Avoid common interpretation mistakes
• Apply best practices for reliable analysis
• Activity
Event Venue & Nearby Stays
Regus Wellington Street, 380 Wellington Street, London, Canada
CAD 605.73 to CAD 776.51
