About this Event
Learn Google Analytics 4 (GA4) configuration and reporting in this 4 hours course.
GA4 is designed to work in a cookieless future. It uses machine learning and AI to fill in the gaps in data due to cookie restrictions and enables cross-platform measurement.
After attending the Online Seller UK Google Analytics course, you will be able to define goals, match customer journeys to site usage, and extract actionable insights from the data produced by your website. In addition, you will learn what the measurement and metrics mean and possible actions you can take to enhance your marketing objectives.
Our course is available online or one-to-one on-site or in our training centres in Manchester, Birmingham, Nottingham, Bristol, Hereford and London.
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If you prefer to book live online training, we can help with that too. Get in touch to discuss.
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Who is this suited for?
Digital Marketers, Directors, Managers
Analytics Basics
- Which metrics are significant to measure for your website?
- Google Ads integration with Google Analytics
- Metrics and dimensions
Introduction to GA4
- GA4 vs Universal Analytics
- Tracking with GA4
- Analytics technical terms
GA4 Setup
- Property setup in GA4
- Data streams overview
- Enhance measurement events overview
Configuring Events
- Event types: Automated, recommended & custom events
- Tracking events using Google Tag Manager ( GTM)
- Adding and modifying events within GA4
- Setting up conversion events
- Setting up Ecommerce events
GA4 property settings
- Data settings (collection, retention, filters)
- Choosing a default reporting identity
GA4 product integrations
- Connecting to 3rd party platforms such as Google Ads & Data Studio
- Introduction to Consent Mode
GA4 Analytics Reports
- Interface overview
- Real-time reporting
- Audience reports
- Behaviour reports
- Measuring events
- Marketing campaign tracking
- Acquisition reports
- Creating comparisons
- Life cycle reports
- User reports
- Using the GA4 Library
Audiences in GA4
- GA4 Audiences overview
- Audience templates in GA4
- Creating a new Audience
Measuring Success
- Introduction to goals
- Goal types and goal funnels
- Ecommerce reporting
Custom Reporting & Extra Features
- Constructing reports
- Custom alerts
- Using annotations
Prerequisites for this course:
Our Google Analytics 4 course is designed for users with some knowledge of Google Analytics.
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Looking for a bespoke course? We are happy to provide in-house Google Analytics training to you and your team.
Call us on 0161 3272 923 or 0751 88 39629 Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )
* Register as an Individual, if you are not VAT registered.
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TESTIMONIALS
| "Alix was terrific. She talked me through Google Analytics using my account to teach me and helped me set up the account properly. She went at a great pace, focusing on what I needed support on and spending less time on things I was confident with. I'd recommend Alix to anyone who needs to know more about her specialist subjects". Sam Harrison, Arag
| "An in-depth delve into the new GA4 and as engaging on Zoom, as it would be in the classroom. Alix guided us section by section, feature by feature through the new system, showing the how, the why and also a comparison versus the older GA3.
A thorough workshop with ample opportunity to ask questions about your own organisation's use of GA and how the new version will run as effortlessly as it always has supported by some much-improved features.
Great pace, informative slides and a great live delve into finding, setting up and measuring all things GA.
Highly recommended." Paul Ismail, Reichinsurance
Just a few of the fantastic organisations who’ve attended our previous training.
Event Venue & Nearby Stays
Manchester Conference Centre, Sackville Street, Manchester, United Kingdom
GBP 300.00
