About this Event
Managing growth in early-stage startups can be challenging, especially when the path to Go-to-Market Fit isn't clear. Premature scaling is one of the biggest sources of overextension and leads to frustration at a minimum and results in accelerated capital burn, significantly decreasing the runway for your business. In this 3-part workshop, we will utilize a structured framework offers the precision to identify and address growth constraints early, helping progress efficiently from pre-PMF to scaling beyond $20M ARR.
GTM/MF is about matching your product and market strategy with the realities of operating in your chosen space. This is where companies will build a predictable sales model, identify potential channel opportunities, and focus on Unit Economics.
9) Repeatability
- Document end-to-end sales process
- Build and iterate a strong discovery framework
- Setup feedback loops
10) Non-Founder Sales
- Clearly define role and structure rigorous interview process
- Onboard and empower new hires
- Continuous feedback and learning
11) Build a sales team
- Ensure lead volume can support role specialization
- Bottoms-up unit economics evaluation
- Identify and clearly define roles and responsibilities
- Develop compensation plans that support specialization
12) Control Churn
- Proactive risk management
- Renewal and upsell planning
- Develop escalation pathways
- Customer success playbook development
13) Scalability
- Growth rate: ARR/MRR
- CAC payback
- NRR/GRR
- Pipeline conversion metrics
Event Venue & Nearby Stays
The Cannon West Houston - Flexible Workspace & Entrepreneur Network Solutions, 1334 Brittmoore Road, Houston, United States
USD 0.00
