Go To Market Uncovered Live 2026

Go To Market Uncovered Live is where B2B tech leaders trade GTM guesswork for proven strategies, peer-driven insights, and real growth momentum.

This isn’t another conference packed with theory: it’s an action-led, community-powered event designed to share what’s working right now across high-growth teams.

Expect practical workshops, real-world GTM stories, and battle-tested tactics from experts and peers who’ve been in the trenches.

You’ll walk away with:

• The proven ARISE GTM Methodology to strengthen your GTM motion.
• Candid lessons, strategies, and successes from other ambitious founders, sales and marketing leaders.
• New relationships with operators facing the same scaling challenges.

It’s more than content, it’s a fast-moving collective of leaders transforming how B2B tech companies go to market.

Your biggest takeaway… a brand new emphasis on aligned GTM strategy!

Info: Arrive early to take advantage of pre-event networking, enjoy early morning refreshments, and collect your goodie bags.

Info: Drawing on decades of leadership in high-pressure environments, Peter Dutton explores how performance and psychological wellbeing go hand-in-hand for sustainable success. Learn how clear goals, accountability and a supportive culture can drive results across marketing, sales, product and GTM teams while safeguarding mental health. Walk away with practical strategies to build resilient, high-performing teams.

Info: Going global isn’t just translation—it’s transformation. This session unpacks how to build a GTM engine that flexes across continents without fracturing your focus.

What you’ll learn:

How to localise your GTM without diluting your brand or value prop

Practical frameworks for aligning Product, Sales, and Marketing globally

Lessons from real-world wins and missteps across 4 regions

How to use AI-driven market intelligence to adapt in real time

Strategies for leveraging partners to scale faster and smarter

Info: Winning GTM isn’t luck—it’s structure. This session introduces the ARISE blueprint for aligning teams, scaling smart, and driving lasting impact in any market condition.

What you’ll learn:

How to Align sales, marketing, CS & product around shared GTM goals

Ways to Reinforce customer value across every touchpoint

How to Inspire action with clarity, momentum, and leadership

What it takes to Scale efficiently without breaking your ops or culture

How to Elevate performance and impact with real-world GTM examples

Info: In go-to-market, tech is the tool—not the message. This session cuts through the noise to show why outcomes beat features every time. Get battle-tested insights on how to lead with impact, not jargon.

What you’ll learn:

Why talking tech too early kills deals—and what to say instead

How to anchor GTM around outcomes that matter to buyers

Field stories that show how simplicity scales and complexity stalls

Ways to position your solution as a strategic lever, not just a tool

The mindset shift GTM leaders need to drive results, not just hype

Info: In a world of crowded categories and copycat features, brand is the battleground. Join Miranda McClean, CMO of EcommPay, as she unpacks how brand strategy isn’t just marketing fluff—it’s your growth engine.

What you’ll learn:

How to make brand the differentiator in a saturated market

Proven tactics to build trust and loyalty that actually drive revenue

Why purpose-led, inclusive branding outlasts trends and tech shifts

Real-world stories from the front lines of brand transformation

Leadership lessons on embedding brand into every team’s DNA

Info: Tune into this hands-on workshop detailing how to run your GTM from your HubSpot CRM.

Why I don’t advocate for opening your CRM up to OpenAI deep integration?
Why your strategy must sit in the CRM and not in a Google doc somewhere.
Why cherry-picking data access is more pragmatic and proactive.
How to turn HubSpot into a full-cycle product marketing engine.

Info: AI adoption is racing ahead—security and trust are scrambling to catch up. In this straight-talking session, Andrew Roughan explores the hidden risks AI introduces to GTM, product, and CX, and what leaders must do now to stay in control.

What you’ll learn:

The critical security gaps AI is exposing across GTM functions

Why trust must be built into your AI stack—not bolted on later

How to scale AI safely without slowing down innovation

Real-world risks leaders are already facing—and how to get ahead of them

A playbook for credible, secure, and resilient AI integration

Info: AI isn’t short on promise—but most leadership teams are short on delivery. In this no-nonsense session, Troy Norcross exposes the missteps that stall AI progress and offers a roadmap for leaders to turn vision into measurable value.

What you’ll learn:

The 3 biggest mistakes leaders make when rolling out AI

How to align AI with strategic goals—not just shiny use cases

What good (and bad) governance looks like in the real world

Leadership shifts that drive trust, compliance, and commercial impact

A clear signpost to the hands-on tools covered in the follow-up workshop

Info: Time to move from theory to execution. In this hands-on session, Troy Norcross gives you the strategic tools to build AI governance that works in the real world—not just on paper.

What you’ll learn:

3 proven frameworks for AI strategy and governance

How to identify and prioritise high-impact AI use cases

How to define ethical, actionable governance principles

How to align leadership and accountability around AI

Real-world examples and templates you can use immediately

Walk away with:

Plug-and-play frameworks

Tangible next steps for your AI rollout

The confidence to lead with clarity, not chaos

Info: How do you double pipeline in just 12 months—without ballooning your budget—while keeping your GTM motion razor-sharp across every region?

In this GTM war story, we’ll break down exactly how Vertice built a high-performance marketing engine that scaled across the US, EMEA, and APAC—fueling growth that made us the UK’s fastest-growing startup (Financial Times, 2025).

From launching influencer marketing to refining paid media, fixing attribution, and partnering with sales to make every campaign count, this is the unfiltered playbook for modern B2B marketing that’s both creative and accountable. No vanity metrics. No overspending. Just the tactics, pivots, and execution strategies that actually worked.

Event Venue & Nearby Stays

Here East, 14 East Bay Lane, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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