About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
About the course:
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This dynamic Go-To-Market Strategy course empowers you to confidently launch products or services by aligning cross-functional teams and developing a compelling market approach. You will explore proven frameworks, learn how to define customer segments, and build end-to-end GTM plans that accelerate business growth. With interactive tools, case studies, and real-world examples, this course offers immediate practical value for product and marketing professionals looking to drive successful launches.
Learning Objectives:
By the end of this course, you will:
- Understand core GTM frameworks and tools for product success
- Identify target markets and define compelling value propositions
- Develop pricing strategies that align with customer needs
- Coordinate sales, marketing, and product for unified execution
- Plan, launch, and evaluate GTM strategies using measurable KPIs
Target Audience:
- Product managers
- Marketing professionals
- Sales leaders
- Business development managers
- Startup founders and entrepreneurs
Why is it right fit for you:
Launching a product or service without a clear strategy can cost valuable time and money. This course helps you avoid those pitfalls by equipping you with structured methods and insights used by successful global companies. With our expert trainers, you gain actionable tools to map your customer journey, align internal teams, and optimize your launch for maximum impact. Whether you're planning your first launch or refining an existing GTM approach, this program ensures you're positioned to win in competitive markets.
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Does your organization need a customized Go-To-Market strategy workshop?
We offer tailored in-house training programs designed to address your specific product, audience, or market challenges. Whether you're launching a new product line or training cross-functional teams, we adapt the course to your context, ensuring practical relevance and measurable outcomes.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Go-To-Market Strategy
Info: • What is a GTM strategy and why it matters
• Core elements of a successful GTM plan
• Key stakeholders and cross-functional coordination
• Activity
Module 2: Understanding the Target Market
Info: • Customer segmentation and profiling
• Market research tools and techniques
• Identifying customer pain points and jobs to be done
• Case study
Module 3: Crafting Unique Value Proposition
Info: • Defining product positioning
• Differentiation and messaging frameworks
• Building a clear elevator pitch
• Role-play
Module 4: Product and Pricing Strategy
Info: • Product-market fit strategies
• Designing pricing models for impact and profit
• Analyzing competitive pricing scenarios
• Group activity
Module 5: Sales Enablement & Channel Strategy
Info: • Direct vs indirect sales channels
• Aligning sales messaging with GTM
• Overcoming sales objections
• Scenario planning
Module 6: Marketing and Demand Generation
Info: • Awareness, engagement, and conversion strategies
• Content and digital campaign planning
• Launch playbooks for marketing teams
• Activity
Module 7: Operational Readiness
Info: • Internal training and alignment
• Governance and launch planning
• Managing logistics and supply chain needs
• Team activity
Module 8: Measuring Success & KPIs
Info: • Setting clear business objectives
• Common GTM metrics and dashboards
• Post-launch evaluation and scaling
• Exercise
Module 9: Real-World Application & Case Studies
Info: • Learning from successful and failed launches
• Applying GTM frameworks to your own product
• Tools for continuous improvement
• Case study
Event Venue & Nearby Stays
Gateway Business Center, CANBERRA, Canberra Airport Level 4, Plaza Offices Eas, Australia
AUD 619.67 to AUD 847.33
